If you’ve attempted to do any analysis in GA4, we expect at least once, you’ve been scratching your head on why the data looks very different to UA or just doesn’t make any sense. Rest assured, you’re not alone.
Discover through our mini series of GA4 articles some of they key components to GA4 that we've learned from configuring and analysing many GA4 accounts. Hopefully this advice will help you configure and analyse your website data, and share features that you might not have realised were even possible.
