Our GA4 services cover
Chances are if you're reading this, you might have found the transition from UA to GA4 baffling, infuriating and not as straightforward as Google had led us to believe. You may have also wondered ‘when am I going to find the time to get my head round this?’
You are certainly not alone.
Outsourcing the job to a GA4 agency seems like a good idea, but how are they going to do it? What is required? How long is it going to take? Will they understand exactly what you need and will they train you or your team on how to get the best out of this new platform?
Off the back of hundreds of hours already spent migrating accounts with various degrees of complexity, our GA4 specialists will not only set up and configure your GA4 account but also offer bespoke training, insightful data-driven reporting and strategic consultancy.
It may seem extensive and thorough (and it is!), but we believe it’s important to audit and improve analytics GA4 accounts to ensure they are fit for purpose and deliver credible and insightful data – it’s surprisingly easy to get inaccurate numbers in GA4 without proper configuration!
Psst ...
With data privacy by design and advanced reporting features previously only available to GA360 accounts, GA4 requires more configuration and planning.
What you can expect as part of our GA4 service
GA4 auditing
We need to understand your current usage and objectives, and gain access to your GA4 and GTM accounts. Once you’ve filled in a contact form we will send you some questions, and request access to your accounts.
We will assess your GA4 setup to ensure that it meets your data needs and provides you with relevant insights. Our evaluation will cover your configuration, dashboards and events, then verify that they are accurate and easy to analyse.
GA4 configuration
Just adding the analytics code to your website isn't setting up GA4. Sadly, there is so much more to configure. Settings, tags, events and conversions all need proper consideration and adjustment.
We will also make sure any PII is redacted, plus configure Google Consent Mode so that you can take advantage of GA4's behavioural modelling and AI capabilities as well as being fully GDPR compliant.
We’ll perform a review of your tracking plan (if you have one! Or create one if you don’t), analysing your current conversions and checking for weaknesses. This will be an ongoing process as your GA4 account evolves.
Involvement from your web developers may be required and use of Google Tag Manager is advised.
GA4 report building
With many events collected automatically, it’s important to launch the tracking tag before fully building out the reports.
Unfortunately, very few reports in GA4 come ‘out of the box.’ At this moment in time GA4 does not offer the same reporting view filters, and its standard reports are fairly limited, so we would build some additional reports for you within the user interface.
As the GA4 interface isn't the most user friendly, and behaves differently to its predecessor, you may prefer to visualise your data in tools like Google Looker (Data Studio). Templates within this platform can bring insights to life or make it easier for you to access the same information time and again. We'd help you ascertain whether these are needed and can set them up for you.
GA4 training
For those new to GA4 or struggling to get to grips with the platform, we feel your pain. Let us guide you through the main areas of the interface, and explain the various features configured to suit your needs.
Our GA4 specialists offer training days to bring you and your team up to speed. We'll teach you how to navigate your way around the platform, create reports and familiarise yourself with new and unusual terminology.
GA4 consultancy
As well as bespoke training sessions, we can also be on hand, on an ad hoc consultancy basis, to provide guidance and answers questions as you use the platform more regularly.
Our team of marketing specialists are passionate about using data objectively to make decisions, and this relies on reliable, accurate data. Keeping your GA4 account in good shape will be vital to analysing your data correctly, so if you need that extra helping hand once in a while for audits or creation of new events or profiles to make sure that happens, then we're here to support you.
Not sure if GA4 is working for you?
If you already have GA4 set up but are still wondering whether you're truly getting the most out of it, this is where our GA4 specialists can help. Getting the platform up and running is one thing, but being certain it's configured to best serve your business needs is very much another. If this is the case, speak to our experts who can give you peace of mind and ensure your GA4 account is set up to give you the data you need, when you need it.
If you’d like to discover more about the quirks, curiosities and intricacies of GA4, take a look at our article GA4 reports - the data that just doesn’t make sense.
Unsure about GA4? There are plenty more options to explore
Just because Google Analytics has been the default tracking tool for most websites and marketing teams, it doesn't mean it's the only option, or even the one that suits your business best.
Having spent months testing and reviewing GA4 alternatives for every size and budget, we're also here to show you what other platforms are available and discuss the right solution for your business needs, whether that is GA4 or something else.
