E-Commerce websites
E-Commerce websites are complex beasts. It’s important to get the right ecommerce platform to allow your business to scale, and integrate with other systems and databases. We are not beholden to any single e-commerce platform (although we are Shopware Partners), so will take the time to understand your precise needs and budget in order to recommend the best solution.
Our highly skilled web developers will also ensure that APIs, database integrations and your payment service provider are all working together seamlessly.
By having digital marketing specialists in-house, our SEO and paid marketing experts also get involved in the build process to ensure that designs will work well in search engines, and future marketing activities will have a strong chance of success. This involves advice during the site architecture stage, through to the page layouts and product feed assembly.
Our UX designers will add a touch of conversion rate wisdom to the initial web design, but they are also on-hand to conduct ongoing CRO tests, as site launch is only the beginning. A website should never sit still, and your customers will vote on how successful your site is with their credit cards, kerching!
E-Commerce marketing
A brilliant looking and functioning e-commerce website is only part of the solution. If nobody knows your website exists then it’ll be like having a fantastic store in the middle of nowhere.
Our digital marketing specialists can bring the customers to your door through a range of marketing channels.
Before embarking on a campaign we will forecast likelihood of success and ROI by assessing demand and interest, price to compete (CPCs), propensity to convert and attractiveness of your offering vs. competitors. The e-commerce environment is a battleground, but our army of experts know the rules of engagement and the tactics to win.
On a monthly basis you will be showered with new ideas, competitor insights and (hopefully) lots of sales! We monitor our e-commerce campaigns obsessively, and strive to achieve the best ROI and sales growth.
Our e-commerce services
"Since working with Adido we have seen consistent growth across our paid search and shopping activity, due to this upturn we have increased our annual targets but are still confident the team at Adido will be able to use their expertise to achieve them."
"It is always a pleasure to work with Adido, we have so many nice things to say about you! Thank you for all of your hard work over the last year whilst I have been off – It has been great to come back to an account that has been performing really well."