Our PPC services include, but are not limited to, all of the following:
- Search advertising
- Apple search
- Amazon advertising
- Google ad scripts
- Shopping ads
- Social advertising
- Consultancy, audits and training
- Display ads
- Programmatic display
PPC advertising is a very conversion focussed, targeted and measurable way to get in front of your audience at the optimum stage of their buyer journey.
We have been helping our clients with PPC consultancy, management and audits for over 17 years, enabling them to get ahead of their competition, boost revenue and structure their ad accounts appropriately to guarantee the best return on investment.
With years of experience behind us, we're pretty good at forecasting PPC performance! We often get our clients forecasts correct to within 1% of targets!
We live and breathe PPC
Our PPC team are meticulous data analysts, scrutinising every single change made to an ad account to ensure it’s the right thing to do. They spend their mornings checking ad performance and their afternoons tweaking campaigns. That's what being a PPC consultant is all about.
If there’s one thing they can’t stand, it’s when an ad isn’t pulling its weight.
Maintaining the delicate balance of being competitive, click-worthy and profitable is a tricky task, but our team knows exactly how to do just that.
Meet our amazing PPC team
Our PPC services
By creating eye catching ad copy and perfecting your bid strategy, digging into competitor insights, refining our audience targeting to expand our reach and using Remarketing Lists for Search Ads (RSLA), we gain the top impression share and drive traffic and sales through Google Ads (AdWords) and Bing search ads.
Apple Search Ads (ASA) are text ads which help to increase the visibility of your app in Apple search and drive app downloads on iOS devices. Not everyone knows how Apple Search Ads work and how it differs from traditional search advertising, but our specialists certainly do!
The Amazon Advertising platform may seem like a bit of a jungle (excuse the pun), but our experts can guide you to success. From product search ads to brand display, we can help you drive sales and increase profits on one of the biggest ecommerce stores in the world!
Google ad scripts
Are you an e-commerce business? Get to the top of the shopping feed and in front of a purchase-ready audience with our well optimised shopping campaigns. Whether we’re using Smart Shopping, Standard Shopping or Display Remarketing, we ensure your products are being purchased!
If you miss your customers when they leave, we can help to get them back again! Improve online conversions by targeting your previous website visitors across the web with a highly focussed remarketing advertising strategy.
Consultancy, audits and training
Our team love to audit, educate and share their knowledge with our clients (or anyone else who cares to listen!). If you’re not looking for full PPC management, we provide consultancy services, account audits or bespoke training sessions to help you maximise your results long into the future.
You know when an ad just jumps out at you and grabs your attention when you least expect it? That’s right, we can do that too! Whether it’s text, image, interactive or video ads, we craft the creative to get your display ads clicked on by all the right people and make sure they are landing on the right pages.
Yes, you can automate the purchasing of ad space, but you’ll still want our team of human beings to make sure it all runs smoothly. Automate the process of purchasing and placing targeted ads across various channels to increase the effectiveness of your campaign.
What our clients say ...
"Since working we Adido we have seen consistent growth across our paid search and shopping activity, due to this upturn we have increased our annual targets but are still confident the team at Adido will be able to use their expertise to achieve them."
"Adido are a very attentive team, quick to respond, experts at what they do, generating the best possible results and coming up with ideas of new things to try and better ways of doing things."
PPC has become an increasingly competitive landscape, and for good reason, because the return on investment is incredibly valuable. We take your digital advertising strategy to the next level by structuring campaigns that maximise visibility and reduce the cost per click (CPC) and cost per acquisition (CPA), ensuring your campaigns are increasingly profitable.
Our PPC team are Premier Google Search Partners and Microsoft Advertising Partners, priding themselves on their ability to stay ahead of the curve and provide the most up to date service. Whether they’re optimising a campaign in Google Ads or analysing data to discover how they can get more out of an account, the team are always striving to make their PPC campaigns as cost effective as possible.
Every search campaign is structured to get the most out of the individual ad groups and keywords. Each display campaign is optimised towards the specified conversion point. All of our shopping campaigns are designed to maximise the chances of creating a sale. You can be confident that your PPC campaign is in the right hands with us.
The team have been working with and consulting for businesses and big name brands across the world for many years now, and communication with our clients is of the utmost importance, so we provide regular reports, work in progress phone calls and face to face meetings to ensure that we are working towards your ever-changing business goals and reporting on the right metrics. We ensure that you pay the lowest cost per click possible to maximise your bugdet and target the right audience.
We are an award winning PPC agency based in Bournemouth, but we provide PPC services across the whole of the UK, from London to Liverpool.
If you want to discuss the management of your Pay-Per-Click advertising, or would like our team to analyse your existing paid media strategy, or just want general PPC consultancy with a unique approach, get in touch with a PPC consultant at Adido today.