Travel SEO agency
We are a specialist travel SEO agency, creating travel marketing campaigns that improve keyword rankings, increase organic traffic and ensure travel websites achieve the highest conversion rates possible.
Talk to a travel SEO consultant today.
SEO for travel
Learn more about our travel marketing SEO campaign process:
- 1. Dive into the data
- 2. Travel keyword research
- 3. Technical auditing
- 4. Competitor auditing
- 5. Landing page optimisation
- 6. Travel content marketing
- 7. Link building
- 8. Travel SEO strategy
We have worked with a wide range of travel companies to strengthen their visibility across the search engines. The travel sector comes with its own unique SEO challenges, so our organic search specialists have developed strategies that help businesses achieve top rankings in this highly competitive industry. Alongside this, our travel PPC services deliver targeted, measurable campaigns designed to boost leads and drive sales.
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Our SEO team has been working within the travel industry for many years. They have built relevant travel links, achieved page one rankings for highly competitive travel keywords and even speak at travel events, such as ABTA, Travolution, TTG & the British Travel and Tourism show.
Our SEO travel experts
Google makes constant changes to its algorithm and each industry, website and business is affected differently when the more impactful algorithm updates come along.
The Adido team understands how to navigate these changes to keep your travel website performing at its best. Whether your travel business is targeting a local, national or international audience, our SEO travel experts will find the right strategy for you.
Meet our amazing travel SEO team
How we do SEO for travel websites
1. Dive into the data
We don't make any drastic decisions without carefully considering your objectives and data first. We look at booking data, popularity of destinations, seasonality, profitability and more to not only decide on what we should be targeting, but to help set more specific KPIs for us to achieve together.
2. Travel keyword research
Finding the right keywords to target requires extensive research and an understanding of what is realistically possible to achieve. We consider everything from the services you provide to the destinations you offer to recommend target keywords on a page-by-page basis.
3. Technical auditing
One of the first steps within a travel SEO strategy is to conduct a comprehensive technical SEO audit of the website. Everything from hreflang that ensures international targeting is appropriately set up to canonicalisation which reduces wasted crawl budget on page filters is considered.
4. Competitor auditing
Knowing the competitor landscape is incredibly important in the travel industry, particularly in niches that are dominated by big brands. Looking at competitor activity will help to form your ongoing strategy and understand where opportunities for dominance are.
5. Landing page optimisation
With SEO audits and keyword research in hand, we then move on to tackling your existing landing pages and creating any new landing pages that open up unexplored avenues for organic traffic to enter your site. Everything from keyword optimisation to reducing large images (a common problem with travel sites) is tackled.
6. Travel content marketing
There are endless opportunities with content marketing in the travel industry, as people are searching for answers about their favourite destinations, activities, accommodations and more. We create content campaigns with a purpose, to get your brand in front of your audience at the right time.
7. Link building
Links are still very much part of Google’s algorithm, and our travel industry content marketing campaigns go hand in hand with our link building campaigns as we build backlinks from genuine market leading publications and highly relevant travel publications to give your rankings a boost.
8. Travel SEO strategy
We never stop strategising and are constantly analysing the data using multiple search engine optimisation tools to identify ranking, traffic and conversion opportunities. While we always have a strategy to follow, it has to be flexible in order to adapt to an industry that never sleeps!
We are contributors to
SEO clients past and present
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Our travel marketing awards and nominations
Psssst...here's why your travel website isn't ranking on Google
If your travel website is struggling to rank, it’s rarely down to one issue. In most cases, it’s a combination of technical gaps, weak content and intense competition from major travel brands and aggregators.
Some of the most common reasons we see include:
- Highly competitive search results
Travel search is dominated by large brands, OTAs and comparison sites, making it harder for smaller sites to gain visibility. - Content that doesn’t match search intent
Many travel websites rely on thin destination or product pages that don’t fully answer what users are searching for. - Technical SEO issues
Slow load speeds, poor mobile performance and indexing problems can all limit how well your site performs. - Weak internal linking and site structure
If search engines can’t easily understand how your pages connect, your rankings will suffer. - Over-reliance on templates or duplicated content
This is especially common in travel, where similar trips or destinations are repeated across pages.
