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Blog

What we’re talking about

It's good to share. Our team is bursting with ideas and opinions; wander through our latest musings.

Marketing To The Masses | Come Fly With Me

Younger generations are accumulating more spending power, a presence in the job market cemented. The travel and tourism industry could see a period of transition where rapid technological changes, motivations for travelling, and new marketing methods take centre stage.

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Marketing metrics that matter - stop focusing on fake KPIs

Are you falling foul of focusing too much on fake KPIs? Discover what to do when your performance drops and your first instinct is to throw more traffic at the problem.

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Marketing metrics - de-averaging users

At a recent Travolution summit I was introduced to the concept of 'de-averaging' your users. It offers some useful angles to slice your data to make different decisions and improve performance. See how you could apply it.

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Marketing To The Masses: Baby Boomers

Representing approximately 20% of the world's global population Baby Boomers represent a hugely important demographic for marketers. Today they are between 55-75 years old and are attributed to possessing high levels of disposable income and being more technologically savvy than many give them credit for.

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Highlights from VAC 2019

This year’s Visitor Attraction Conference (VAC) was the third year in a row that Adido has attended and supported. Discover what caught our attention and marvel (just like we did) at the examples shared.

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Is Your Marketing Strategy Ready For Brexit?

Seeing the government's ‘get ready for Brexit’ adverts on the telly is a stark reminder that whether we leave on the 31st October or not, a change is coming and it’s one that is likely to continue to harm the nation.

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The Attention Model

The Attention Model

Discover Attention: what is it and why you need it to succeed in the digital realm. Turn brand strangers into loyal brand followers and get your brand the focus it requires within a world of marketing noise.

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