Destination marketing is a type of marketing that promotes a destination, for example a town or a city, region or a country with the purpose of increasing the number of visitors to specific destinations. It differs from product or service marketing where customers take action on a site as the primary focus of destination marketing is to encourage people to travel to a location.
Adido is an experienced destination marketing agency. Our succinct strategies increase awareness and drive visitors to some of the finest destinations in the world. We use insights to deliver client messages using innovative and effective ways with our commercial focus always on acquisition, engagement and conversions.
We create bespoke marketing strategies depending on whether we are promoting a country, a town or a region. Our combination of data, insights and creativity gets people clicking, calling, liking, sharing and booking more using superior web design and digital marketing strategies such as SEO and PPC for travel brands.
Digital marketing for travel brands
There are many challenges that are unique to businesses within the travel and tourism industry. As a travel marketing agency, we have extensive experience in travel marketing, from smoothing your booking curve, attracting loyal customers to fill shoulder months, increasing direct bookings, engaging your valuable travel agent partners, to decreasing the frustration of high abandon rates.
We will work with you to improve on-page user experience and increase website visitors through Content Marketing, SEO and PPC strategies.
Our digital marketing solutions for the travel and tourism industry
Consumers are looking for more digital experiences when they are travelling. A recent study by Ruler Analytics found out that over 30% of website traffic is driven through organic search. This means that organic results and SEO have a lot to offer to the travel industry and when combined with PPC and social media, they can drive both relevant traffic and conversions.
Our digital marketing solutions for the travel and tourism industry include:
The key to creating a unique and successful content marketing campaign for your travel brand is research and planning. Our marketing team will start by understanding your target audience, we will conduct destination research and put together a content marketing plan that aligns with all areas of your business.
Website design and development
We are experienced in working with travel brands to create beautiful websites that connect you with potential travellers whilst also providing straightforward functionality that allows people to convert easily. Find out more about the travel industry websites we have built in our case study section.
Paid advertising (PPC)
Adido is a Google Partner with over 19 years of experience in creating successful PPC campaigns for companies in the travel and tourism sectors. We take a bespoke approach, acknowledging that all travel businesses are unique and will require different strategies to achieve their goals.
Search engine optimisation (SEO)
Adido will carry out a thorough keyword research, identifying both commercial and informational keywords. We will optimise your website for the correct keywords ensuring the website drives relevant traffic.
Data analytics and insight
The importance of data in digital marketing can’t be understated. The correct insights will help you understand your customer base and how to better align with their needs. Our data analysts will help you set up tracking, interpret data and find out the ‘Why?’ behind customer behaviour.
Social media marketing
Social media offers a lot of benefits to businesses in the travel and tourism industry. Reaching your customers at the right time on the right platform is a powerful way of connecting with your target audience and also encouraging user- generated content.
Providing useful information such as travel deals, trends, local information and safety tips to your potential customers should be part of your digital marketing strategy. Travel email marketing can help your business with lead generation and retention, and it is a great way to strengthen and align your marketing efforts with the rest of the business’s goals.
Featured travel and tourism marketing examples
Travel and leisure clients we've worked with
Latest travel marketing insights
Our travel and tourism whitepapers
Social Media Trends in Travel
Social media has become the ultimate form of word of mouth marketing; so as a travel business, discovering how to leverage your audience is key. In this whitepaper we cover a variety of topics from techniques to integrate into your social strategy, types of content to use, and the benefits of individual platforms, empowering you to head into 2020 with a social media strategy that gives you confidence.
We are contributors to
You'll often find us speaking at or attending travel events...
We love to share our knowledge and be inspired by our industry, so look out for our team at these events
ABTA Travel Marketing and PR Conference
ABTA Digital Marketing for Travel
ITT Conference 2021
Visitor Attraction Conference 2021
ABTA Travel Marketing Conference 2022
Another successful Attention! event
Thank you to all who attended the sixth Attention! Digital Marketing Summit in our hometown of Bournemouth. We've been blown away with its success and positive feedback we've received! There's plenty more events in the pipeline... sign up to be the first to know about our 20:20 events and annual Attention! Digital Marketing Summit.