ABTA Adventure Travel Conference

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April 2024

Adido's Strategy Director Kherrin Wade had the pleasure of joining other travel marketing professionals for the ABTA Adventure Travel conference, an event featuring speakers from major travel companies such as Intrepid and GAdventures. Key themes included the growing popularity of adventure travel, the rise in solo female travellers, along with health and wellness trends. Sustainability was a major focus, with companies striving for B Corp status and implementing eco-friendly initiatives.

AITO AGM

April 2024

Having recently delivered a digital marketing masterclass to the members of AITO, Andy was invited to speak at their AGM on the latest happenings in AI. He explored how not all things labelled AI are truly AI (we all love a good catch-all term though, right?) and demonstrated some examples of image creation, voice replication and video generation. Also discussed were the perils of this evolving technology and warned that fake calls, and even videos, could be used to scam travellers and business in the future.

There are many ways that travel brands can use AI but Andy advised that for most, it's best to focus on more traditional marketing techniques to generate more bookings for now, before jumping onboard the AI bandwagon.

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Figaro Digital Marketing Summit

April 2024

Presenting to fellow digital marketing professionals at the wonderful Soho House in London, Andy offered insights and tips on how to spot if your website is in need of an upgrade. Core examples included existing sites not being mobile-friendly or technically sound, brands evolving and outgrowing their current site, CMS's being out of licence, plus much more besides.

Serenity Travel - GA4 training

March 2024

With six brands under one roof, there is a big need to better understand how GA4 works and how to understand our new world of website data. Andy spent the day with their marketing and product team to explain how GA4 data can be best set up and reported on to gain deeper insights into bookings and customers.

AITO - Digital Marketing Masterclass

March 2024

As new Business Partners of AITO, Andy was asked to host a session to share the overall view of the digital landscape to help various small and medium sized independent tour operators make better decisions with their digital budgets.

Advanced Digital Marketing Strategies Day at ABTA

March 2024

This event was great fun and covered a lot of ground as well as taking stock of the digital industry. We were fortunate to welcome the travel team from TikTok to our agenda and find out more about the platform that has taken all of our attention in recent years as well as looking at some very recent changes in AI and Google too! A big year ahead on both!

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ABTA SEO Training Day

February 2024

Get Andy in front of a travel audience and he’s a happy boy. On this occasion, he delivered a full day SEO workshop to travel businesses, covering everything from how to do keyword research to carrying out technical checks and creating great copy. Andy’s now delivering this workshop for other travel businesses too, so if you’re interested, drop him a line and he’ll be happy to chat!

Unlocking the Future of Travel Itineraries: How AI Redefines the Journey

Webinar with Vamoos

December 2023

Andy, along with adventure tour operator, Robin Weber Pollak from Journeys International, shared views on how AI tools like ChatGPT are redefining the travel planning, booking and experience journey.

The webinar is available on demand now.

A Complete Guide to Google Analytics 4 (GA4) for Travel

In partnership with ABTA

December 2023

Adido hosted another GA4 training session this month to a room full of travel professionals. After the hugely successful training session earlier in the year, this latest session focused more on reporting capabilities of GA4.

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AITO 2023

November, 2023

Andy joined other AITO members in Thessaloniki in Greece, for its annual overseas get-together.

ABTOI Summit

November 2023

At the Association of British Travel Organisers to Italy (ABTOI) 10th Annual Summit, Andy dubbed down the AI hype within the travel industry, and explained what it really means for agents and operators.

If you missed out, he shared his views earlier this year with Travel Bulletin. AI in travel: fleeting fad or final frontier?

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CLIA Christmas Showcase

November 2023

ABTA Travel Trends

November 2023

Adapting marketing strategies to capitalise
on travel trends

Andy took to the stage to present ideas on the new trends around marketing channels (which ones are best for targeting specific markets); how to embed resilience and flexibility into marketing plans and how to building consumer trust and confidence.

He also participated in a panel discussion concerning his current favourite topic, digital trends and AI. Joined by an esteemed panel from Travelopia, Go City and Connective3, the participants discussed:

  • AI, digital trends, online behaviours and technology developments
  • Using AI to improve customer engagement
  • Finding the right balance between digital and traditional marketing
  • Using AI to improve effi ciency and ways of working

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TTG Luxury Conference

November 2023

Under the theme of The future is now: Designing a business for purpose and prosperity, the conference explored the current and future landscape for travel, examining how the move towards purpose-driven company philosophy; innovation and technology; sustainability; and changes in customer expectations are all affecting luxury travel businesses.

Andy took to the stage to share examples of how luxury brands have found and captured bookings from high-net-worth individuals online.

Read our supporting article on Top SEO strategies for niche luxury travel brands

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Figaro Digital SEO, PPC & Paid Social Seminar

November 2023

How to use GA4 to power better SEO & PPC

Surrounded by digital marketing professionals keen to learn about marketing efficiency, Andy presented the fundamentals of Google Analytics 4.

Sadly most GA4 set ups don't enable marketers to make the best decisions, and by it's very nature GA4 is very confusing, so he shared how best to set it up and analyse SEO & PPC performance.

For more information on GA4 visit our Help Library.

Travel marketers: Ready to boost bookings in 2024?

Andy and Anna contribute to Infinity's Travel Marketers Playbook for 2024 with their thoughts on GA4 and ChatGPT.

Grab a copy

ABTA Data Protection and Management for Marketing

October 2023

"Half my advertising spend is wasted; the trouble is, I don’t know which half" (John Wanamaker)

Most travel businesses data is not linked up. During ABTA's data protection and management for marketing training day, Andy highlighted that there is an opportunity for travel businesses to get ahead of their competition who are probably wasting money or missing opportunities themselves.

In series of sessions he spoke about data management, navigating 'cookieless' and first-party data and best practices for electronic marketing communication. He shares his highlights with Travolution.

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Cruise Trade News & CLIA in Europe Cruise Summit

October 2023

Maximising for Wave

We were honoured to moderate this year's Cruise Summit, attended by many cruise travel specialists. It was a fantastic turnout where guests were rewarded with some serious industry expertise on stage.

The event, called ‘Maximising for Wave,’ focused on helping the trade prepare for a key selling period. With sessions on technology in cruising, cruise trends and insights and deep dives into the worlds of Google and TikTok, delegates were treated to an abundance of insightful information.

CLIA reveals 2024 conference dates and schedule (23-25 May 2024).

ABTA Travel Marketing Conference

May 2023

Once again Adido were headline sponsor of this fantastic annual event for ABTA members. Combining inspirational case studies from the likes of Barrhead Travel, Black Tomato and easyJet Holidays; with thought-provoking keynote speakers, including our very own Andy Headington on GA4; through to interactive panel discussions, this 2 day conference didn't disappoint.

Full review and a link to download Andy's slides can be found on our blog.

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ABTA Travel Marketing Conference

May 2022

We are delighted to be out and about again in 2022, and our first stop is ABTA’s Travel Marketing Conference, which combines inspirational case studies, valuable insights and interactive panel discussions.

Designed for advanced level travel marketing professionals, the event will bring together key names in the travel industry and senior marketing experts.

Based around the key themes of flexibility and trust this two-day conference will explore how you can take advantage of the pent-up demand as international travel continues to open up.

CEO Andy will be sharing his advice on transitioning into a new world of digital analytics, absolutely essential as we head towards the dawn of a new era with GA4, as well as the ongoing concerns of managing a cookie-less world. He'll also be moderating an invaluable discussion about how to make PPC and SEO work together for you.

You can book a ticket here, and we hope to see you there!

Tik-Tok, time flies! Digital Marketing for Attractions

October 2021

The Adido team were delighted to attend the 18th Visitors Attraction Conference (VAC) 2021, live in London at the QEII conference centre, and it was great to see so many familiar faces attending in person.

Our CEO Andy took to the stage to share his expertise with a whistle stop presentation covering ‘Digital Marketing for Attractions’. He covered numerous areas including social media, and whether the increasing popularity of Tik-Tock as a platform would be suitable for the sector.

He shared his top ten points for attractions to start thinking about this Autumn as we head towards 2022.

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Adido to lead ABTA’s Digital Marketing Training for Travel

September 2021

Our CEO, Andy, is delighted to be moderating ABTA’s Digital Marketing Training for Travel, which will take place online on 28 September. The day will offer invaluable advice including up-to-date guidance on digital marketing strategies including SEO, paid advertising, social media, email marketing and online content strategies for travel businesses of all sizes. He’ll be joined by an experienced line-up of speakers including Ryan Haynes from Haynes Comms, and Adido’s very own Tom Crewe (hailed as the ‘Smartest SEO in the world’).

  • You’ll learn how to do more with your spend by improving your digital content and maximising its effectiveness
  • Understand how to optimise your website to improve the online experience for your customers. Hear how social media can drive traffic to your website and how to integrate paid social into your wider digital marketing strategy
  • Learn how you can create unique and engaging content across all your marketing channels.
  • Take part in interactive sessions and put your questions to travel marketing experts and industry peers

We’re excited to share access to a 20% discount* to attend. To claim your discount please register online and enter the discount code ABTADMT21. You can find more information about the event and register your attendance here

*Please note that discounts cannot be combined and that the discount only applies to new bookings, it cannot be retrospectively applied.

PPC and SEO working together in the travel & tourism industry

April 2021

Last month we joined ABTA (Association of British Travel Agents) for their virtual Travel Marketing Conference. This is a recording of our live webinar hosted by Adido's CEO Andy Headington, featuring our experts Tom Crewe (Head of SEO) and David Berendt (Head of Paid Media).

They explain how SEO and PPC can complement each other as digital marketing channels to achieve your targets.

We've been shortlisted for a CIM Travel Marketing award!

January 2019

We're over the moon to have been selected as a finalist for a CIM Travel Marketing Award. We're hoping to raise the trophy in March for 'Digital Marketing Campaign of the Year' for our successful Hoburne Holiday Parks campaign.

The ceremony is happening at The Hilton Park Lane on 11 March 2019. Keep up to date with all the latest news about the awards @The_TMAs #TTMA19

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Adido on tour

October 2018

This Autumn Adido are out and about on tour at lots of travel industry events. In September we were excited to be part of the annual Travolution European Summit where we met lots of delegates at our stand, and Andy also delivered an extremely well-received talk on ‘How to improve your digital travel marketing strategy for 2019’. At the beginning of the month we also attended VAC (Visitors Attraction Conference), and you can find all our key takeaways in this blog.

If you’re lucky enough to attend the inaugural TTG Luxury Summit in October, we are also delighted that Andy will be explaining ‘7 things luxury brands need to do in 2019’ so watch out for him! And finally in November, we’re looking forward to meeting lots of travel marketing peers at our stand in the Agency Pavilion at WTM (World Travel Market) 2018. Come and say ‘Hello’ if you’re attending.

Travolution have shortlisted us for an award!

August 2018

Last week we were notified of our successful shortlisting for the Travolution Digital Marketing Campaign of the Year. And we can’t help feeling chuffed with the fact we’ve been put in a phenomenal line up next to a number of aspirational peers.

A great achievement not only because of the number of (no doubt) outstanding entries, but also because this is our first award nomination in the travel sector since launching our specialist Travel and Tourism division earlier this year.

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Case study corner

July 2018

We're super proud of the results that we achieve for our travel clients. Read our latest report about the work we've been producing for Southampton Airport.

Their objectives are to make parking as profitable as possible and build awareness of their package holidays; and we've already delivered some amazing results.

Andy's top five take out points from ITT Conference 2018

June 2018

  1. PA Consulting presented some great insight from recent research they'd carried out into the holiday experience with the most interesting being that holiday sentiment drops by around 20% at the evaluation & comparison stage of the journey. Whilst it's not that unexpected to be slightly deflated when it comes to researching it does highlight that if you can make the experience of researching a booking a holiday easier and less painful, there is a great chance to stand out!
  2. They also highlighted the hidden perils of TripAdvisor. If a venue or destination finds itself top of the list then at that point it becomes the 'go to' for that area and stops diversity for that town or region. This can sometimes lead to too much demand and overcrowding in places where space is at a premium e.g. historic towns in the UK like Cambridge or Bath. It's a potentially negative loop of reinforcement that destinations need to be aware of when it comes to destination marketing. One example highlighted that Venice welcomed 125k visitors this Easter when it has a theoretical capacity of only 20k and left numerous tourists disappointed at overcrowding and lack of facilities.
  3. Edward Lucas from the Economist gave us a macro view of the travel & tourism sector highlighting that it is growing faster and stronger than most other sectors of the UK economy. Whilst this is great news, it does again highlight the skills gap in the sector and that, as emphasised in other events Adido have attended, more must be done to promote the merits of a career in the sector to those leaving & still in education.
  4. The two big trends in the sector in the coming years are creating a responsible supply chain and making better use of technology. The Blue Planet episode highlighting the impact of plastics on our world, along with many other high profile eco news pieces, means that all tourism businesses need to work harder to understand their whole supply chain and find ways to reduce their environmental & social impact. Coupled with this, better use of technology across all areas is also a focus with many companies relying on very old technology for booking systems, customer management and data security all leading to new entrants offering a better experience across the board. Travel companies face large investments in both infrastructure and skills in order to keep up with customer expectations in the coming years.
  5. We learned that you are TEN times more likely to die from a coconut falling on your head and killing you than being killed by a shark! Beware the coconuts!
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A match made in Dorset

May 2018

New client Not Just Travel, are as fanatical about travel as we are! Part of the fast growing Hays Independence Group consortium, Not Just Travel provide all the tools individuals need to own and grow their own online travel franchise business.

We’ve been challenged with revamping their whole website; as well as creating a new platform for customers looking to travel to be able to speak to agents who are experts in particular types of holidays or specific destinations. Watch this space!

ITT Conference Delegate

June 2018

Adido CEO Andy is a proud member of the Institute of Travel & Tourism who host events throughout the year including their Annual Conference.

This year the Conference is being held in Sicily from 4-6 June and we can't wait to hear about all the highlights when our intrepid CEO returns.

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Great British places to stay - Aria Resorts

May 2018

Our new client Aria Resorts has asked us to help them to boost their lead generation for their holiday ownership scheme. We're starting with a small paid advertising campaign which will test the market and provide insights; and will also be targeting multiple paid channels using social ads and text ads to link through the customer journey.

Aria Resorts is a leading operator and developer of UK holiday homes. Clients can choose to buy a home on one of their 6 luxury sites situated along the fabulous UK coastline.

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