TTG Luxury Conference
Under the theme of The future is now: Designing a business for purpose and prosperity, the conference explored the current and future landscape for travel, examining how the move towards purpose-driven company philosophy; innovation and technology; sustainability; and changes in customer expectations are all affecting luxury travel businesses.
Andy took to the stage to share examples of how luxury brands have found and captured bookings from high-net-worth individuals online.
Read our supporting article on Top SEO strategies for niche luxury travel brands
Figaro Digital SEO, PPC & Paid Social Seminar
How to use GA4 to power better SEO & PPC
Surrounded by digital marketing professionals keen to learn about marketing efficiency, Andy presented the fundamentals of Google Analytics 4.
Sadly most GA4 set ups don't enable marketers to make the best decisions, and by it's very nature GA4 is very confusing, so he shared how best to set it up and analyse SEO & PPC performance.
For more information on GA4 visit our Help Library.
ABTA Data Protection and Management for Marketing
"Half my advertising spend is wasted; the trouble is, I don’t know which half" (John Wanamaker)
Most travel businesses data is not linked up. During ABTA's data protection and management for marketing training day, Andy highlighted that there is an opportunity for travel businesses to get ahead of their competition who are probably wasting money or missing opportunities themselves.
In series of sessions he spoke about data management, navigating 'cookieless' and first-party data and best practices for electronic marketing communication. He shares his highlights with Travolution.
Cruise Trade News & CLIA in Europe Cruise Summit
Maximising for Wave
We were honoured to moderate this year's Cruise Summit, attended by many cruise travel specialists. It was a fantastic turnout where guests were rewarded with some serious industry expertise on stage.
The event, called ‘Maximising for Wave,’ focused on helping the trade prepare for a key selling period. With sessions on technology in cruising, cruise trends and insights and deep dives into the worlds of Google and TikTok, delegates were treated to an abundance of insightful information.
CLIA reveals 2024 conference dates and schedule (23-25 May 2024).
ABTA Travel Marketing Conference
Once again Adido were headline sponsor of this fantastic annual event for ABTA members. Combining inspirational case studies from the likes of Barrhead Travel, Black Tomato and easyJet Holidays; with thought-provoking keynote speakers, including our very own Andy Headington on GA4; through to interactive panel discussions, this 2 day conference didn't disappoint.
Full review and a link to download Andy's slides can be found on our blog.
ABTA Travel Marketing Conference
We are delighted to be out and about again in 2022, and our first stop is ABTA’s Travel Marketing Conference, which combines inspirational case studies, valuable insights and interactive panel discussions.
Designed for advanced level travel marketing professionals, the event will bring together key names in the travel industry and senior marketing experts.
Based around the key themes of flexibility and trust this two-day conference will explore how you can take advantage of the pent-up demand as international travel continues to open up.
CEO Andy will be sharing his advice on transitioning into a new world of digital analytics, absolutely essential as we head towards the dawn of a new era with GA4, as well as the ongoing concerns of managing a cookie-less world. He'll also be moderating an invaluable discussion about how to make PPC and SEO work together for you.
You can book a ticket here, and we hope to see you there!
Tik-Tok, time flies! Digital Marketing for Attractions
The Adido team were delighted to attend the 18th Visitors Attraction Conference (VAC) 2021, live in London at the QEII conference centre, and it was great to see so many familiar faces attending in person.
Our CEO Andy took to the stage to share his expertise with a whistle stop presentation covering ‘Digital Marketing for Attractions’. He covered numerous areas including social media, and whether the increasing popularity of Tik-Tock as a platform would be suitable for the sector.
He shared his top ten points for attractions to start thinking about this Autumn as we head towards 2022.