Our travel PPC campaign process involves, but is not limited to, all of the following:
- 1. A data-driven approach
- 2. Search advertising
- 3. Social advertising
- 4. Display ads
- 5. Google ad scripts
- 6. Remarketing
- 7. Consultancy, audits and training
- 8. Programmatic display
- 9. Travel PPC strategy
- 10. Shopping ads
Here at Adido, we’ve worked closely with travel agencies, holiday parks, airports and tour operators to help them reach their target audiences, boost revenue and get ahead of their competitors in what is an extremely crowded market. We also provide travel SEO services to optimise your site for search engines such as Google and improve your organic performance.
Why choose our travel PPC agency?
Our team of PPC travel experts have helped clients to structure their ad accounts, increase revenue and boost their ROI. With extensive knowledge of the travel industry and a clear understanding of what makes an effective travel marketing campaign, we’ve helped clients in the travel sector to grow their businesses exponentially.
We take a bespoke approach, acknowledging that all travel businesses are unique and will require different courses of action to achieve their goals. We also ensure that all decisions are data-driven so that the right audience is targeted at the best possible time and in the most powerful way.
We believe that by working closely with our clients throughout their travel marketing campaign, providing them with regular updates and performance reports, we can achieve the best results for your business.
Our PPC travel experts have even spoken at events such as ABTA, the British Travel and Tourism show, TTG and Travolution.
Our PPC travel experts
As a travel PPC agency, we have years of experience in creating successful travel marketing campaigns under our belt and our PPC travel experts know exactly how to help your business stand out from the crowd.
Whether your travel business is targeting a local, national or international audience, our PPC travel experts will ensure that your travel marketing campaigns are click-worthy, competitive and deliver great results for your company.
Meet our amazing travel PPC team
About our travel PPC campaign process
1. A data-driven approach
Before we make any decisions, we consider your objectives and data. By researching and analysing your booking data, seasonality, the popularity of destinations and profitability, we gain a deeper understanding of who we should be targeting and can set specific KPIs for us to achieve.
2. Search advertising
We create ad copy which demands attention, bid strategies that target the right traveller at the right time and dig deep into competitor insights to keep you ahead of the game. We can drive more traffic to your site with Google Ads (Adwords) and Microsoft search ads (Bing), and also use Remarketing Lists for Search Ads (RLSA) to maximise your response rates.
4. Display ads
Display advertising can be used to build brand awareness, and/or drive booking intent. Using in-market travel audiences and contextual travel content, we can place your brand in environments where consumers are looking for travel inspiration and booking options.
5. Google ad scripts
If the hour of the day or weather conditions impact booking behaviour, or perhaps exchange rates can make or break a foreign holiday decision, we can deploy clever Google Ad Scripts to optimise campaigns and gain a competitive advantage.
With robust tracking, our travel remarketing strategies help you to regain your previous customers and site visitors, helping to improve the efficiency of your online conversions. Our remarketing services can be applied across search, social media and display advertising.
7. Consultancy, audits and training
Our team of travel PPC experts enjoy creating PPC audits and sharing their knowledge with clients. We can provide bespoke training sessions, account audits and consultancy services where our PPC experts will share their knowledge to help you improve your future travel marketing campaigns.
8. Programmatic display
Whilst you can automate the purchasing of ad space to save time and effort, you’ll still need a team of travel PPC experts to oversee the effectiveness and success of your campaign across various channels.
9. Travel PPC strategy
Taking time to develop a strong travel marketing strategy is incredibly important. Travel decision making is often messy business and it’s very unlikely that stimulus to response will happen in a linear fashion, and it will take more than one visit to convert someone.
Our talented PPC strategists will consider the path to purchase, and recommend suitable paid channels to inspire and convert your customers.
10. Shopping ads
If your travel-focused business is selling products such as tents and outdoor gear, we can help you to get in front of a purchase-ready audience with our optimised shopping campaigns, helping to increase sales.