PPC for travel
Our travel PPC campaign process involves, but is not limited to, all of the following:
- 1. A data-driven approach
- 2. Search advertising
- 3. Social advertising
- 4. Display ads
- 5. Google ad scripts
- 6. Remarketing
- 7. Consultancy, audits and training
- 8. Programmatic display
- 9. Travel PPC strategy
- 10. Shopping ads
Here at Adido, we’ve worked closely with travel agencies, tour operators and villa specialists to help them reach their target audiences, boost revenue and get ahead of their competitors in what is an extremely crowded market. We also provide travel SEO services to optimise your site for search engines and improve your organic performance.
Why choose our travel PPC agency?
Our team of PPC travel experts have helped clients to structure their ad accounts, increase revenue and boost their ROI. With extensive knowledge of the travel industry and a clear understanding of what makes an effective travel marketing campaign, we’ve helped clients in the travel sector to grow their businesses exponentially.
We take a bespoke approach, acknowledging that all travel businesses are unique and will require different courses of action to achieve their goals. We also ensure that all decisions are data-driven so that the right audience is targeted at the best possible time and in the most powerful way.
We believe that by working closely with our clients throughout their travel marketing campaign, providing them with regular updates and performance reports, we can achieve the best results for your business.
Psst ...
Our PPC travel experts have spoken at events such as ABTA, the British Travel and Tourism show, TTG and Travolution.
Our PPC travel experts
As a travel PPC agency, we have years of experience in creating successful travel marketing campaigns under our belt and our PPC travel experts know exactly how to help your business stand out from the crowd.
Whether your travel business is targeting a local, national or international audience, our PPC travel experts will ensure that your travel marketing campaigns are click-worthy, competitive and deliver great results for your company.
Meet our amazing travel PPC team
PPC for Travel
1. A data-driven approach
Before we make any decisions, we consider your objectives and data. By researching and analysing your booking data, seasonality, the popularity of destinations and profitability, we gain a deeper understanding of who we should be targeting and can set specific KPIs for us to achieve.
2. Search advertising
We create ad copy which demands attention, bid strategies that target the right traveller at the right time and dig deep into competitor insights to keep you ahead of the game. We can drive more traffic to your site with Google Ads (Adwords) and Microsoft search ads (Bing), and also use Remarketing Lists for Search Ads (RLSA) to maximise your response rates.
3. Social advertising
Advertising on social media helps to expand your reach for targeting your audience, helping to increase brand awareness and inspire adventures. We can improve your paid social campaigns with the goal of driving more traffic to your website and increasing bookings - from Facebook, Instagram and Twitter to LinkedIn and YouTube, your social platforms can stand out with the help of our travel PPC specialists.
4. Display ads
Display advertising can be used to build brand awareness, and/or drive booking intent. Using in-market travel audiences and contextual travel content, we can place your brand in environments where consumers are looking for travel inspiration and booking options.
5. Google ad scripts
If the hour of the day or weather conditions impact booking behaviour, or perhaps exchange rates can make or break a foreign holiday decision, we can deploy clever Google Ad Scripts to optimise campaigns and gain a competitive advantage.
6. Remarketing
With robust tracking, our travel remarketing strategies help you to regain your previous customers and site visitors, helping to improve the efficiency of your online conversions. Our remarketing services can be applied across search, social media and display advertising.
7. Consultancy, audits and training
Our team of travel PPC experts enjoy creating PPC audits and sharing their knowledge with clients. We can provide bespoke training sessions, account audits and consultancy services where our PPC experts will share their knowledge to help you improve your future travel marketing campaigns.
8. Programmatic display
Whilst you can automate the purchasing of ad space to save time and effort, you’ll still need a team of travel PPC experts to oversee the effectiveness and success of your campaign across various channels.
9. Travel PPC strategy
Taking time to develop a strong travel marketing strategy is incredibly important. Travel decision making is often messy business and it’s very unlikely that stimulus to response will happen in a linear fashion, and it will take more than one visit to convert someone.
Our talented PPC strategists will consider the path to purchase, and recommend suitable paid channels to inspire and convert your customers.
10. Shopping ads
If your travel-focused business is selling products such as tents and outdoor gear, we can help you to get in front of a purchase-ready audience with our optimised shopping campaigns, helping to increase sales.
We are contributors to
Travel clients we have helped with PPC
Our PPC insights
Our travel marketing awards and nominations
PPC (Pay Per Click) is a form of digital advertising where travel brands pay each time someone clicks on their advert. It allows travel businesses to appear in front of potential customers at key stages of the booking journey, whether they are researching destinations, comparing options or ready to book.
For travel companies, PPC can include search advertising on Google and Microsoft Ads, paid social campaigns, display advertising, remarketing and shopping ads. A successful travel PPC strategy focuses on targeting the right audience at the right time with messaging that reflects booking intent, seasonality and traveller behaviour.
At Adido, we create data-driven travel PPC campaigns designed to increase bookings, enquiries and return on investment for travel brands.
Improving PPC performance starts with understanding what is and is not working within your account. That means looking closely at keyword targeting, ad copy, bidding strategies, landing page performance, audience targeting and conversion tracking.
Travel PPC campaigns also require careful consideration of factors such as seasonality, destination demand, booking windows and competitor activity. Even small inefficiencies can lead to wasted spend over time.
Some common ways to improve PPC performance include:
- Refining keyword targeting and negative keywords
- Improving ad relevance and click-through rates
- Reviewing bidding strategies and budget allocation
- Strengthening conversion tracking and reporting
- Using remarketing to reconnect with previous site visitors
- Testing landing pages to improve conversion rates
- Analysing competitor activity and impression share
A PPC audit is a detailed review of your paid advertising account to identify areas where performance can be improved. Over time, PPC accounts can become disorganised, inefficient or difficult to manage, particularly in highly competitive sectors like travel.
At Adido, our PPC audits are manually reviewed by experienced PPC specialists using a 99-point checklist across nine key areas. We focus on identifying opportunities to reduce wasted spend, improve campaign efficiency and strengthen overall ROI.
Managing PPC campaigns effectively takes time, expertise and ongoing optimisation. In travel especially, competition is high and booking behaviour can be complex, making it important to have specialists who understand the market and how travellers search online.
A specialist PPC agency such as Adido can help by:
- Creating targeted campaigns built around your commercial goals
- Managing bids, budgets and performance daily
- Improving conversion rates and reducing wasted spend
- Providing detailed reporting and strategic insight
- Keeping up with platform updates and industry changes
- Scaling campaigns during peak booking periods
The starting cost for a PPC or paid social retainer is £1,500 per month but can be anything up to £15,000 for larger travel companies with more than one brand and one channel.
We work our marketing retainer fees based on the time that our team of travel experts need to do a great job rather than trying to cut corners to meet an unrealistic budget.
Choosing the right PPC agency is about more than finding a company that can manage ads. You should look for an agency that understands your industry, communicates clearly and focuses on measurable commercial outcomes.
When evaluating PPC agencies, consider:
- Their experience within the travel sector
- Case studies and client results
- Transparency around reporting and communication
- Their approach to data and conversion tracking
- Whether they offer strategic insight as well as campaign management
- Their understanding of the travel booking journey
- The level of collaboration and support they provide
At Adido, we believe in combining commercial thinking, curiosity, candid advice and care to help travel brands improve digital performance and generate measurable results.
SEO and PPC work best when used together. PPC can help generate immediate visibility and bookings, while SEO builds long-term organic visibility and authority over time.
For travel businesses operating in competitive markets, PPC is often effective for targeting high-intent searches, promoting seasonal campaigns, increasing brand awareness and supporting new product launches or routes. It can also help re-engage previous website visitors through remarketing campaigns.
SEO plays a different but equally important role. By improving visibility for destination, inspiration and informational searches, SEO helps travel brands build sustainable long-term traffic and reduce reliance on paid advertising alone.
A joined-up SEO and PPC strategy can strengthen visibility throughout the customer journey and support stronger overall digital performance.
Travel PPC campaigns are often more complex than campaigns in many other industries due to fluctuating demand, seasonality, longer booking journeys and intense competition across search results.
Travel advertisers also need to consider factors such as peak booking periods, destination popularity, exchange rates, external events and the way travellers research across multiple devices before converting. Booking decisions are rarely linear, which means campaigns need to support users throughout different stages of the journey.
A specialist travel PPC agency understands these challenges and can adapt campaigns to changing traveller behaviour and market conditions using data-led strategies and travel industry insight.
