Learn more about our travel marketing SEO campaign process:
- 1. Delve into the data
- 2. Travel keyword research
- 3. Technical auditing
- 4. Competitor auditing
- 5. Landing page optimisation
- 6. Travel content marketing
- 7. Link building
- 8. Travel SEO strategy
We have worked with airports, travel agencies, holiday parks and tour operators to build visibility within the search engines. The travel and tourism industry has its own complexities when it comes to search engine optimisation, we have created strategies that help our clients to reach the top ranking positions in what is an incredibly competitive market.
Our SEO team has been working within the travel industry for many years. They have built relevant travel links, achieved page one rankings for highly competitive travel keywords and even speak at travel events, such as ABTA, Travolution, TTG & the British Travel and Tourism show.
Our SEO travel experts
Google makes constant changes to its algorithm and each industry, website and business is affected differently when the more impactful algorithm updates come along. Our team knows how to navigate Google’s algorithm to ensure your travel website stays on top.
Whether your travel business is targeting a local, national or international audience, our SEO travel experts will find the right strategy for you.
Meet our amazing travel SEO team
How we do SEO for travel websites
1. Delve into the data
We don't make any drastic decisions without carefully considering your objectives and data first. We look at booking data, popularity of destinations, seasonality, profitability and more to not only decide on what we should be targeting, but to help set more specific KPIs for us to achieve together.
2. Travel keyword research
Finding the right keywords to target requires extensive research and an understanding of what is realistically possible to achieve. We consider everything from the services you provide to the destinations you offer to recommend target keywords on a page by page basis.
3. Technical auditing
One of the first steps within a travel SEO strategy is to conduct a comprehensive technical SEO audit of the website. Everything from hreflang that ensures international targeting is appropriately set up to canonicalisation which reduces wasted crawl budget on page filters is considered.
4. Competitor auditing
Knowing the competitor landscape is incredibly important in the travel industry, particularly in niches that are dominated by big brands. Looking at competitor activity will help to form your ongoing strategy and understand where opportunities for dominance are.
5. Landing page optimisation
With SEO audits and keyword research in hand, we then move on to tackling your existing landing pages and creating any new landing pages that open up unexplored avenues for organic traffic to enter your site. Everything from keyword optimization to reducing large images (a common problem with travel sites) is tackled.
6. Travel content marketing
There are endless opportunities with content marketing in the travel industry, as people are searching for answers about their favourite destinations, activities, accommodations and more. We create content campaigns with a purpose, to get your brand in front of your audience at the right time.
8. Travel SEO strategy
We never stop strategizing, and are constantly analysing the data using multiple search engine optimisation tools to identify ranking, traffic and conversion opportunities. While we always have a strategy to follow, it has to be flexible in order to adapt to the ever changing search engine landscape.