Our seven step framework
We like to apply this simple, but very effective, seven step framework to get under the skin of your business in order to unpeel the truth of the challenges that exist and set measurable targets to work towards.
By looking at real audience data, competitors in the marketplace and the value proposition of your organisation, we then start to map out the customer touch points and channels, that will ultimately become the funnel for your online goals.
Then comes the tactical plan. Whether it’s always on or seasonal bursts, gated content with data capture, creative content or possibly the production of a new app or website... whatever we propose it’ll be evidenced by research and data.
We then help with the constant loop of measuring, examining insights and taking action to enhance performance and achieve long term success.