Andy Headington
With over 20 years’ experience to his name, Adido's CEO Andy Headington regularly delivers engaging industry-specific talks, training sessions and presentations to travel businesses across the UK and beyond with practical marketing insights and strategies for standing out in the digital age.
Digital marketing expert
Whether delivering talks or training for travel associations, tour operators, hotels, OTAs or other industry groups, Andy cuts through corporate waffle, hype and jargon to deliver compelling, practical and witty digital marketing talks that inspire, engage and educate his audience.
His areas of expertise include:
Andy's expertise spans all areas of digital marketing, from SEO and PPC to AI and social media, specifically tailored to the travel sector. He is a regular contributor to leading industry publications such as Travel Weekly, TTG, Travolution and Travel Bulletin, sharing the latest travel and digital-related insights. He regularly leads training sessions for ABTA, ITT and AITO members and has presented at major digital marketing events like SMX London, SES London, SASCon Manchester and the UK Search Awards.
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Andy's areas of expertise
SEO
Ranking highly on search engines boosts visibility and can lead to higher levels of engagement and lead conversions. Andy has been in the world of SEO since 2004, exploring the best strategies for scaling the search engine results pages through effective optimisation tactics.
PPC
How does the Google Ads and Bing Ads system work and what metrics should we be aware of for paid search success? Andy can talk about all of this and more in depth to help attendees understand what Google's main focus is and how to work their systems.
Analytics
Google Analytics 4 is (sadly) here to stay but very few companies fully understand how to use it. Andy has delivered talks ranging from 20-minute intro chats through to running all-day workshops to help attendees learn more about GA4 best practise
AI and New Tech
Having been around for 20 years in the digital sector, many fads and trends have come and gone. While AI promises a lot, it’s worth putting the hype into context and Andy does this by sharing practical ideas and tools that can help guide as well as inspire for the future.
Behavioural Science
What makes someone like a website? What makes some brands popular despite dubious behaviour and ethos? In his talks, Andy explores the practice of Behavioural Science, delving into ways it can be used as part of a successful marketing strategy.
Watch one of Andy's recent travel marketing talks
Andy has delivered presentations to:
Social Media
Andy has delivered dozens of talks on how businesses can harness the potential of social media, presenting the latest trends in terms of platforms, as well as other areas of interest to help attendees raise their social game that little bit more.