Objectively use data to inform decision making
Our data analysis services include, but are not limited to, all of the following:
Data analysis as a service is much more than simply pointing out what last month’s performance levels were. There are a wide variety of different factors that need to be considered with every KPI and performance report; from the state of the wider audience landscape of the campaign, to the different digital marketing channels in use and how they interact with each other; from how accurately and effectively all of your key performance indicators are being tracked, to just why it is that a month’s performance looks the way it does.
Our data analysts will work closely with your team to make sure you don’t miss anything out, and get the best insights into your performance as possible.
Data needs to tell a story to be useful. Adopt the 5Ws to analysis & interpretation - who, what, when, where & why.
Champions of turning data into insights
Data analysis should be one of, if not the main thing that informs most of the decisions you make, when it comes to digitally marketing your business. It can provide everything from what your customer base is doing and how they’re behaving, to which marketing channels you should be investing in.
Simply put, the data you analyse tells you what’s happening, how it’s happening and what you should be doing about it. A foundation from which you can accurately and efficiently launch all of your marketing activities from. It’s very important stuff- and it’s a service that we are glad to provide!
Meet the team who love working with data
Our data & insight services
Our data analysis methodology has a strong focus on web analytics, going beyond just understanding your business but also understanding your website and how users interact with it. Using Google Analytics, heatmaps, attribution modelling and more, we get the full picture of your web performance and how it can be improved.
The key to running a successful digital marketing campaign is being able to see what’s working, what’s converting and what your return on investment is. We’ll help you do this with various tactics and methods to tracking, including UTM parameters and pixels.
When evaluating your digital marketing campaigns, the clearest indicator as to how successful they are will be to evaluate performance with the relevant key performance indicators. As marketing experts we’ll paint a clear picture of how successful your campaigns are, by referring to the most important KPIs, be it conversions, CTR, organic traffic and more.
We’re not just here to throw facts and figures at you when evaluating your digital marketing campaign’s performance! Our highly skilled data analysts can present our insights in a variety of different ways with our custom reports, depending on what suits you best.
Attribution modelling is another huge part of our data analysis and insights service. We work closely with all of our clients to gain a deep understanding of their business, and how their different marketing channels work together to create conversions and sales.
Deciphering The "Why"
We’re not just here to tell you what’s happening with your campaigns either; rather than just spouting off how many sales you’ve had in January, or how many site visitors you had in February, our team always takes an evaluative deep-dive into how and why the data looks the way it does.
What our clients say ...
"The level of detail you go to, to either prove a point or disprove a point is so important - allowing the company to move in the most informed and best direction. You came into the business, put in a place a lot of the quick fixes on our site and marketing campaigns, you all pick up the nuances of the business quickly and guide us to further improvements.""
"Adido is a data driven and results driven agency with employees who really know their stuff!"
Web analytics agency
At Adido, we consider ourselves an agency that is anchored by data analysis, always looking to get qualitative insights into all the facts and figures we see, across all of the different digital marketing campaigns we help to run. Our process is detailed and layered. We want to get a deep insight into the reasonings behind different KPIs and figures, rather than just pointing them out to our clients. After all, the deeper the level of understanding we have of our clients, their markets and the campaigns themselves, the better we can make them!
Our data analysts pride themselves on being up-to-date on all the latest and most effective trends and tools needed, to provide the best standard of data analysis possible to all of our clients. As well as this, our experts are proficient in a wide range of different data analysis tools, from Google Analytics, to SEMrush, to Search Console and many more.
Whether they are mapping out detailed attribution models to explain campaign performance, setting up the necessary tracking, building out the perfect, bespoke report for each of our unique clients, or painting the picture of why January’s performance figures look like this and what they can do to change them, our data analysis experts cover all the bases to maximise performance.
We want to be an extension of your internal team, so our data analysts will work closely alongside your team to achieve the campaign goals you’ve set. With this, we’ll provide monthly analysis reports, regular work-in-progress calls and face to face meetings to ensure we are meeting your business objectives.
We are an award winning data analysis agency based in Bournemouth, but we provide data analysis services across the whole of the UK, from London to Liverpool.
If you want to take your data analysis to the next level and learn more about how our data analysis services can help you to achieve your businesses goals, get in touch with the team today.