Laure Hessin

Analytics and Tracking Manager

If you want to know what’s truly happening under the hood of your website tracking, Laure is your go-to detective. Driven by the 'why' behind the data, she has been our tracking champion since September 2022, specialising in dismantling data chaos and building solid measurement foundations.

On any given day, she is busy translating complex business objectives into structured roadmaps for a cookieless future, conducting deep-dive GA4 privacy audits and architecting clean GTM containers. She actively bridges the gap between tracking and real business growth by connecting CRMs to measure final bookings and revenue, while diving deep into heatmaps and user behaviour to design high-impact CRO strategies.

Having honed her skills globally at Crédit Agricole and LUSH Cosmetics, Laure ensures your analytics strategy is future-proof, accurate and working hard for your business.