Travel SEO agency
We are a specialist travel SEO agency, creating travel marketing campaigns that improve keyword rankings, increase organic traffic and ensure travel websites achieve the highest conversion rates possible.
Talk to a travel SEO consultant today.
SEO for travel
Learn more about our travel marketing SEO campaign process:
- 1. Dive into the data
- 2. Travel keyword research
- 3. Technical auditing
- 4. Competitor auditing
- 5. Landing page optimisation
- 6. Travel content marketing
- 7. Link building
- 8. Travel SEO strategy
We have worked with a wide range of travel companies to strengthen their visibility across the search engines. The travel sector comes with its own unique SEO challenges, so our organic search specialists have developed strategies that help businesses achieve top rankings in this highly competitive industry. Alongside this, our travel PPC services deliver targeted, measurable campaigns designed to boost leads and drive sales.
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Our SEO team has been working within the travel industry for many years. They have built relevant travel links, achieved page one rankings for highly competitive travel keywords and even speak at travel events, such as ABTA, Travolution, TTG & the British Travel and Tourism show.
Our SEO travel experts
Google makes constant changes to its algorithm and each industry, website and business is affected differently when the more impactful algorithm updates come along.
The Adido team understands how to navigate these changes to keep your travel website performing at its best. Whether your travel business is targeting a local, national or international audience, our SEO travel experts will find the right strategy for you.
Meet our amazing travel SEO team
How we do SEO for travel websites
1. Dive into the data
We don't make any drastic decisions without carefully considering your objectives and data first. We look at booking data, popularity of destinations, seasonality, profitability and more to not only decide on what we should be targeting, but to help set more specific KPIs for us to achieve together.
2. Travel keyword research
Finding the right keywords to target requires extensive research and an understanding of what is realistically possible to achieve. We consider everything from the services you provide to the destinations you offer to recommend target keywords on a page-by-page basis.
3. Technical auditing
One of the first steps within a travel SEO strategy is to conduct a comprehensive technical SEO audit of the website. Everything from hreflang that ensures international targeting is appropriately set up to canonicalisation which reduces wasted crawl budget on page filters is considered.
4. Competitor auditing
Knowing the competitor landscape is incredibly important in the travel industry, particularly in niches that are dominated by big brands. Looking at competitor activity will help to form your ongoing strategy and understand where opportunities for dominance are.
5. Landing page optimisation
With SEO audits and keyword research in hand, we then move on to tackling your existing landing pages and creating any new landing pages that open up unexplored avenues for organic traffic to enter your site. Everything from keyword optimisation to reducing large images (a common problem with travel sites) is tackled.
6. Travel content marketing
There are endless opportunities with content marketing in the travel industry, as people are searching for answers about their favourite destinations, activities, accommodations and more. We create content campaigns with a purpose, to get your brand in front of your audience at the right time.
7. Link building
Links are still very much part of Google’s algorithm, and our travel industry content marketing campaigns go hand in hand with our link building campaigns as we build backlinks from genuine market leading publications and highly relevant travel publications to give your rankings a boost.
8. Travel SEO strategy
We never stop strategising and are constantly analysing the data using multiple search engine optimisation tools to identify ranking, traffic and conversion opportunities. While we always have a strategy to follow, it has to be flexible in order to adapt to an industry that never sleeps!
We are contributors to
SEO clients past and present
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Our travel marketing awards and nominations
Psssst...here's why your travel website isn't ranking on Google
If your travel website is struggling to rank, it’s rarely down to one issue. In most cases, it’s a combination of technical gaps, weak content and intense competition from major travel brands and aggregators.
Some of the most common reasons we see include:
- Highly competitive search results
Travel search is dominated by large brands, OTAs and comparison sites, making it harder for smaller sites to gain visibility. - Content that doesn’t match search intent
Many travel websites rely on thin destination or product pages that don’t fully answer what users are searching for. - Technical SEO issues
Slow load speeds, poor mobile performance and indexing problems can all limit how well your site performs. - Weak internal linking and site structure
If search engines can’t easily understand how your pages connect, your rankings will suffer. - Over-reliance on templates or duplicated content
This is especially common in travel, where similar trips or destinations are repeated across pages.
Travel SEO is the process of improving a travel website so it appears more prominently in search engines when people research, compare or book trips. It covers technical SEO, keyword research, content, landing page optimisation, local SEO, reviews and link building.
For travel brands, SEO needs to support every stage of the booking journey, from early inspiration searches like ‘best family holidays 2027’ through to destination, tour, hotel or booking-led searches.
Travellers do a huge amount of holiday research online before they book. Search visibility helps your brand appear during the dreaming, planning, booking and experience stages of the customer journey.
A strong SEO strategy can increase organic traffic, improve brand awareness, answer customer questions, build trust and support more enquiries or direct bookings. It’s especially important in travel because demand is seasonal, competition is fierce and customers often compare lots of options before making a decision.
Read more insights about SEO for travel websites
SEO for travel websites starts with data. We firstly look at booking trends, destination demand, seasonality, profitability and current organic performance. From there, we carry out meticulous keyword research to understand how people search across the travel-buying journey.
A travel SEO strategy should include technical auditing, landing page optimisation, content planning, local SEO, competitor analysis and link building. It should also consider page speed, mobile usability, reviews, internal linking and search intent. The aim is to make your site easy for search engines to understand and useful for travellers.
Technical SEO is the work that helps search engines crawl, index and understand your website. It also helps users move around your site more easily.
For travel websites, technical SEO often includes reviewing site architecture, page speed, Core Web Vitals, mobile usability, redirects, broken links, canonical tags, filters, duplicate content, schema and international SEO elements such as hreflang.
A technically strong website gives your content a better chance of ranking and helps customers find the information they need without frustration.
Find out more about our technical SEO services
Our SEO retainers start from £1,500 per month. For larger travel companies with multiple brands, channels, destinations or more complex requirements, retainers can rise to up to £15,000 per month.
The cost depends on the size of the website, the competitiveness of the market, the complexity of the work and the time needed from our team of travel SEO specialists. We price retainers based on what’s needed to do the job properly, rather than cutting corners to fit an unrealistic budget.
Speak to our team about travel SEO support
We certainly think so! For travel brands it can drive long-term organic visibility, traffic, enquiries and bookings. SEO can also have a compounding effect, with well-optimised content continuing to bring relevant traffic long after it has been created.
SEO isn’t instant though. Search engines can take time to crawl, index and rank new or updated content, so planning matters. This is particularly true in travel, where seasonal demand can make timing the difference between being visible and missing a key booking window.
An SEO audit is a detailed review of a website’s organic search performance. It identifies issues, gaps and opportunities that may be affecting rankings, traffic or conversions.
A travel SEO audit can include keyword analysis, content review, technical checks, competitor research, backlink analysis and migration checks. It may look at page speed, crawlability, indexability, duplicate content, metadata, internal links, broken links and mobile usability.
The goal is to understand what’s holding the site back and create a practical plan to improve search visibility.
Learn more about our SEO audit service
SEO (Search Engine Optimisation), helps websites rank in search engines such as Google and Bing. It focuses on technical improvements, keyword targeting, content quality, links and user experience.
GEO (Generative Engine Optimisation) helps brands appear in AI-generated answers from tools such as ChatGPT, Gemini and Claude. It focuses on making content clear, trustworthy, structured and easy for AI systems to understand.
For travel brands, SEO and GEO work together. SEO builds the search foundation, while GEO helps your brand stay visible as travellers increasingly use AI tools for advice, ideas and planning.
Explore our AI Search and GEO services
Contact the Adido SEO team on 01202 586300 or email us at hello@adi.do.
You can also complete the enquiry form by clicking on the Get in touch button at the top of this page.
