About our keyword strategy
What our keyword strategy looks at:
- Research tools
- Search volumes
- Current rankings
- Geo-modified keywords
Keyword strategy is an important part of our SEO services and organic marketing efforts. Discovering the relevant keywords and search terms users are actively searching for in the search engines and optimising your content to contain these popular terms and phrases will help your business gain more visibility! From the initial keyword research to determining a long-term strategy that will keep you at the top, we are here to get your brand noticed and to increase your leads and sales.
Our research looks at multiple data points, from search volumes and user intent to current rankings and competition. By using multiple data points, we ensure we are targeting the keywords with the highest chance of ROI, rather than just the highest search volumes.
We’re interested in writing high quality content that drives traffic to your website and letting search engines know just how valuable your pages are. We then monitor the success of the carefully planned keyword strategy we have created to keep the strategy fluid and reactive.
Effective keyword strategy can help you outperform your competitors and rank well on the SERPs. Our SEO experts track the progress of keyword performance using specialist tools such as SEMrush.
Our keyword researchers
Our team knows that every keyword has a unique value to our clients, and no stone should be left unturned when seeking the most valuable keywords to target. By analysing a combination of search volumes, current rankings, competitiveness and relevance, our team dives into every strategy with an ROI focus in mind.
Understanding how users are searching online is the first step in any SEO strategy, as it defines the objectives and helps us to forecast the potential ROI of any campaign. We work closely with clients' internal teams to understand what we need to achieve and how these keywords are going to help us reach our goals.
Meet our keyword strategy team
Our SEO keyword approach
We have tested a wide range of keyword research tools, and find the combination of SEMrush and Google Keyword Planner to be a match made in heaven. We use our knowledge of the client and the suggestions from our tools to identify worthwhile keywords.
Search volume is a priority when conducting our keyword research; if users aren’t searching it, then we don’t need to target it. We often find that the way users search vs. the way brands talk about their products and services differs, so the search volumes are the key to closing the gap.
Knowing where a website currently ranks for a keyword is important, because it reveals low hanging fruit on page 2 of the SERPs, and keywords that currently don’t have landing pages optimised for them. Knowing where a site currently ranks helps us to prioritise what we target.
Keyword tools can show competitiveness levels, but it’s also a manual process to understand how realistic it is to achieve page 1 for a particular keyword. High volume, generic keywords are usually competitive, so efforts have to be prioritised accordingly.
If your website isn’t relevant for a particular keyword, you’re going to have a hard time ranking. We assess the relevance and search intent behind each keyword to understand whether or not your website should be ranking for it. The higher the relevance, the easier it is to rank.
Whilst generic, high search volume keywords seem ideal, longtail keywords are often more conversion driven. These keywords are more specific, which often means they have lower search volumes, but it also tells us that the searcher is further along the purchase funnel.
People use search engines for everything, and they will often ask questions about your products and services. We identify exactly how people are phrasing those questions so that we can optimise and answer the questions appropriately to gain maximum visibility.
If your business operates in a particular location, then geo-modified keywords will be very important for your strategy. Users search differently in different locations, and websites are also ranked differently depending on location, so we need to understand how and where your users search.
What our clients say...
"We came to Adido in need of a plan of attack to regain lost rankings and traffic. Throughout their migration analysis and associated SEO work, they have been proactive in coming up with new ideas to not only win back lost rankings, but find new ways to bring new traffic to the website. Their optimisation process is incredibly thorough, and we have been delighted with the results."
"A well-rounded skillset offered by a professional and very knowledgeable team who not only know their stuff but are more than willing to go the extra mile to help a client."
Keyword strategies that get you results
Our SEO experts are always considering the best keyword strategy for our clients and their digital marketing campaigns, making sure that the right keywords are being targeted for their brand’s goals. Using these keywords, we create valuable content and optimise webpages to increase their online visibility in a competitive environment.
We believe (along with our clients) that we are the best SEO agency Bournemouth has to offer, but we provide digital marketing and SEO services across the UK. If you have a project in mind and want to get your brand noticed, why not get in contact with us today to discuss your needs? Our friendly team would love to hear from you!
Address: Wilson House, 2 Lorne Park Road, Bournemouth, Dorset, BH11JN