Local SEO

Our local SEO services include, but are not limited to:

Make sure your business is found locally with a data-driven local SEO strategy in place. We’re here to let search engines know exactly what it is that your business is offering, and where. Whether you’re looking to branch out and target specific locations or improve your online visibility for the area your business operates in, we can help.

How local SEO works and why local SEO matters

Local SEO works in the same way as typical Google searches, however, the key difference is that local SEO helps to increase visibility on local search results. For example, a user may search for “builders in Bournemouth” and the results will list builders offering their services in Bournemouth. With 46% of all Google searches seeking local information and 97% of search engine users looking for local businesses online (Social Media Today), optimising your website for local search is invaluable.

Google’s three main categories of local ranking factors are:

Relevance - this is how well your local business profile fits with a user’s search.

Distance - this refers to the proximity in which the search is made to the results. If a user does not specify a location for a particular product or service, Google will serve them results based on what they know about their location and where your business is located.

Prominence - this refers to how established a business is. Essentially, users may be presented with results with well-known businesses prioritised first (this is where reviews and customer testimonials can really help you out!).

Local SEO is important to businesses for many reasons, including:

  • It helps to drive more relevant traffic to your site.
  • It helps to increase the number of qualified leads who are looking for products or services in a specific area.
  • It helps to increase the number of customers who physically visit your store - according to Google, 76% of people who made a local search on their smartphone visited a business within 24 hours.
  • Building trust and authority with local customers who are likely to purchase again.

Why choose Adido as your local SEO agency?

Local SEO gets you in front of the right audience who may be more likely to convert. With years of experience up our sleeves and by using the right tools, we’re confident that we can improve your website’s visibility, help you to convert more visitors and attract high-quality leads.

We also keep in the loop with algorithm updates and understand how volatile they can be. For example, the Vicinity Update in 2021 was a local search and map pack update rolled out by Google and it was the largest change to the local algorithm since 2016.It’s moments like these you need to be prepared for so optimisations can be made to catch you when you fall.