Holiday park digital marketing
How can we help your holiday park business take advantage of the UK holiday boom?
- Holiday park SEO
- Content marketing
- PPC for holiday parks
- Social media advertising
- Data analytics
- Getting the most out of GA4
We have extensive experience working with UK holiday parks to drive bookings through organic and paid digital marketing strategies. We understand the challenges and opportunities of both the domestic and international travel industry, identifying how to engage your target audience across multiple channels.
Whether you need to increase your bookings, boost brand awareness, build customer loyalty or optimise your website performance, Adido can help you achieve your business goals with our bespoke digital marketing solutions.
Your holiday park marketing specialists
Our team are real travel industry insiders. As long standing and active members of renowned travel organisations like ITT and ABTA, we know how to build effective digital marketing campaigns that drive traffic, conversions and revenue for your holiday park website. Whether you need to tap into your social media audience, create engaging content, run targeted PPC ads or optimise your existing pages, our holiday park marketing strategists will find the right solution for you.
Psst ...
With the cost of some European package holidays now up by a whopping 25%, our research has revealed UK travellers are now looking for holiday spots closer to home. In a competitive and evolving market, Adido will work with you to make your holiday park stand out from the crowd.
Meet our team
With our collective creative, technical and analytical skills, you can rest assured that your holiday park is in safe hands.
Our amazing holiday park digital marketing team
How do we increase your holiday park bookings?
Holiday park SEO
We offer a comprehensive SEO service that covers every aspect of your organic search engine marketing strategy. We start by delving into your data so we have a clear picture of what we are working with, before conducting keyword research and carrying out competitor analysis to help identify goals and opportunities. For driving those all-important bookings, we can optimise your landing pages to ensure each one is user-friendly, search engine-friendly and ready to convert.
When exploring your site's technical SEO health, we undertake a full, meticulous technical audit looking at aspects such as meta titles, meta tags, page speeds, canonicals, links, duplicate content and crawl issues to iron out any issues that may be preventing your site from being 100% match fit.
Content marketing
Content marketing is paramount in attracting, engaging and retaining potential visitors to your holiday park. We know how to strike the perfect balance of creativity and data-backed reasoning, producing and promoting content that resonates with your target audience.
Our content marketing strategies are designed to boost brand awareness and trustworthiness, and we consistently monitor and adjust our strategy in line with industry trends to deliver the best results for your holiday park business, ensuring your content remains optimised for maximum visibility.
PPC for holiday parks
Effective PPC can get your holiday park website in front of potential customers at optimum stages of the booking journey, whether they're just thinking about a holiday or are ready to book a stay. Our fantastic PPC team are meticulous data analysts, creating targeted search ads that showcase your brand’s unique selling points, scrutinising data and exploring insights to optimise your campaigns and maximise your return on investment.
Data analytics
Data insights are at the heart of any holiday park digital marketing strategy, offering benefits that enhance overall marketing effectiveness. We conduct thorough website tracking audits, analyse customer data, assess offline conversion points for closed-loop analysis and weigh up the use of different attribution models for better ROI, enabling you to better evaluate performance targets, improve your reporting capabilities and create forecasts.
Getting the most out of GA4
GA4 is the latest version of Google Analytics, replacing Universal Analytics in July 2023. We can help you set up your GA4 account so it provides you with actionable insights and reports from all the data it collects when people interact with your website. We’ll track all the relevant events on your website, such as bookings, brochure downloads or newsletter sign-ups, highlighting how your users behave, what they prefer and what influences their decisions. This information can then form part of your marketing strategy and forward planning.
"Since working with Adido we have seen consistent growth across our paid search and shopping activity. Due to this upturn we have increased our annual targets but are still confident the team at Adido will be able to use their expertise to achieve them."
"Adido are a very attentive team, quick to respond, experts at what they do, generating the best possible results and coming up with ideas of new things to try and better ways of doing things."
Our holiday park insights
A selection of our awards
Social media advertising
Social media is an essential channel for holiday parks to reach and engage with their customers, showcasing their offers and destinations. Our social media advertising specialists know how to create engaging and relevant ads, tracking and measuring performance and analysing results. We can help build your social media campaigns, ensuring they are aligned with your goals, target audience, budget and key performance indicators.