Our insurance PPC services include, but are not limited to:
- Search advertising
- Display ads
- Google Ad Scripts
- Consultancy, audits and training
- Social advertising
- Apple search
- Universal app campaigns (UAC)
- Programmatic display
Pay-per-click advertising is a targeted, measurable and conversion-focussed marketing method that allows insurance companies to improve their online visibility and drive customers looking for insurance to their site.
PPC for insurance companies, why is it important?
The insurance industry is a highly competitive one, and customers are likely to search for the best insurance deal online, before making their final decision - even when they aren’t actively searching, there’s an opportunity for you to advertise your offerings and show them what they’re missing out on. An effective way of maintaining a strong online presence is through PPC advertising.
PPC enables you to pay for ads on search engines, third-party websites, social media and many other platforms, putting your brand right in front of your target audience. With a strong PPC strategy in place, you can ensure that your ads are relevant and targeted to maximise conversions and improve your return on investment (ROI).
Insurance companies investing in PPC can benefit from the following:
- Increased impressions and traffic to your site instantly.
- Targeting specific groups with multi-layered targeting options, ensuring you’re reaching the right people who are more likely to convert.
- Increased brand awareness.
- More sales, leads and conversions.
- Control over your marketing spend - with PPC, you can scale up your campaigns if they’re performing well or pull back on ads that aren’t to help increase your ROI.
Why choose Adido as your insurance PPC agency?
Here at Adido, we have over 18 years of experience in creating compelling PPC ad campaigns that successfully convert users. We understand just how competitive the insurance industry is which is why we dedicate our time to researching insurance trends, combine our expertise with data and take a bespoke approach to all of our clients to see positive results.
We are committed to being candid, open and honest about your ad campaign performance, letting you know if any channels aren’t working out for you. We also take care of our client’s accounts as if they were our own; your success is our success.
From ensuring you’re utilising the right channels to reach your goals to providing you with ad performance reports, we’re here to ensure your insurance company gets the attention it deserves.
The top 3 paid search ad spots get around 46% of the clicks on the SERP. By working with us, you can drive more consumers looking for insurance to your site and increase conversions.
Our insurance PPC experts
Our team of dedicated insurance PPC experts perfect ad campaigns to set you apart from the competition.
Our PPC specialists spend their time managing your ad accounts, monitoring your ad performance and crafting click-worthy ad campaigns tailored to your target audience’s needs.
Meet our amazing insurance PPC team
About our travel PPC campaign process
We discover the best keywords for your insurance business based on relevance and the competitive landscape, create compelling ad copy which demands attention and ensure bid strategies reach the right audience at the right times. Our PPC specialists are skilled in manual paid search optimisation and also embrace automated strategies where they add value to an insurance business’s performance.
We can place your banner ads across the web in the most cost-effective and creative way to reach and engage your target audience. From text, image, interactive and videos ads, we can create display ads that stand out from the crowd and drive your target audience to your site.
Google Ad Scripts
Consultancy, audits and training
We also offer bespoke training sessions, account audits and consultancy services if you aren't looking for full PPC management. Our team loves to share their expertise and help you to achieve success with your paid media campaigns.
If you have an app designed for iOS devices to complement your offerings, we can help you get more downloads by developing Apple Search Ads (ASAs) to increase your visibility in Apple Search.
Universal app campaigns (UAC)
If you have an app designed for Android or iOS devices, universal app campaigns can help you get more downloads by advertising across a range of Google channels, such as, Google Play store, YouTube, and the Google Display Network.
With our focussed remarketing advertising strategies, you can target previous visitors to your site to remind them of what they’re missing out on! Remarketing through search, social and display ads allows you to reach an audience who have already shown interest in your offerings.
We can help you to boost the effectiveness of your ad campaigns by introducing you to programmatic ad networks which offer millions of ad impressions for a low cost. You can automate the purchasing of ad space, but having a team to manage ad campaigns will ensure everything runs smoothly.
"The level of detail you go to, to either prove a point or disprove a point is so important - allowing the company to move in the most informed and best direction. You also make what can feel like a daunting area of the business (as it's all so techy!) feel very simple and controlled, with your team taking the time to understand our goals to help us make informed decisions."
"Operating in a highly competitive industry, we needed expert help to build a long-term organic growth strategy. Over the past two years, the SEO team at Adido have positioned Freedom Health Insurance at the top of search results for targeted keywords and we have seen increases in organic leads for the last two years."