Our PPC services
Improve your brand’s pay-per-click strategy and up your ad campaign game with our PPC services in Bournemouth, Dorset. Our PPC services include, but are not limited to:
- Search advertising
- Amazon advertising
- Shopping ads
- Social advertising
- Display ads
- Apple search
- Google ad scripts
- Consultancy, audits and training
- Programmatic display
PPC advertising is important for many online businesses who want to make the most out of their budget and attract the right audience at the right time to ad campaigns.
Why choose our Bournemouth PPC agency?
Our PPC Bournemouth team has many years of experience in helping clients to expertly structure their ad accounts, increase revenue and boost their return on investment. Our PPC team’s extensive knowledge means they understand the relationship between multiple paid channels, and how to construct a strategy that will not only deliver the results, but have the scope to scale up as your business grows.
We take a bespoke approach - your business needs are unique, and we will advise upon the best course of action. Honesty is also our policy, as we pride ourselves on being candid with our clients. If a channel won't work for you, we will say so or we will find an alternative channel that will. We take a data-driven approach in our PPC services to inform each of our decisions and ensure that the right audience is targeted in an effective way.
We work closely with our clients throughout PPC campaigns, providing regular updates and progress reports on performance. We pride ourselves on our communication skills, which we feel is an important part of achieving the best results for your business.
Sectors we work in
Our Bournemouth-based PPC agency has created successful PPC campaigns in the travel and tourism, B2B, B2C and ecommerce sector. Our mission is to help commercially-focused businesses to evolve their digital performance and gain more from their marketing spend.
We’re experts in forecasting PPC performance, in fact, we regularly get forecasts for our clients correct to within 1% of targets!
Our PPC experts in Bournemouth
With years of experience in creating competitive and click-worthy PPC campaigns that see great results, our team of PPC experts know exactly how to help your brand stand out from the crowd.
They dedicate their time to creating the best ads for your target audience, checking in on the performance of ad campaigns each day to make sure they’re busy driving traffic to your site and increasing sales.
Meet our amazing PPC team
Our PPC services in Bournemouth
We create ad copy which demands attention and bid strategies that target the right audience at the right time. We also use Remarketing Lists for Search Ads (RLSA) to maximise your impression share and drive more traffic to your site with Google Ads (Adwords) and Bing search ads, helping to increase sales.
Our PPC experts know how to use the Amazon advertising platform to get you the best results from your campaigns, helping to increase your sales and improve your ROI on one of the world’s largest e-commerce stores.
Our shopping ad campaigns (including smart shopping, standard shopping and display remarketing) are optimised to launch e-commerce businesses to the top of the shopping feed, improving your online visibility to an audience who are ready to make a purchase.
From videos to interactive ads, we craft creative display ads that capture attention and ensure they’re reaching the right people in all the right places.
Got an app designed for iOS devices that you want to see get more downloads? Our Bournemouth PPC experts are experienced in developing Apple Search Ads (ASA) to increase your app’s visibility in Apple Search.
Google ad scripts
Save time, better your paid advertising strategy and improve ROI with Google Ad Scripts, where time-consuming tasks can be automated and we can help you to win control over your ad campaigns.
Goodbyes are tough...but with our remarketing strategies, you can regain your previous customers and site visitors through focussed remarketing advertising, improving your online conversions.
Consultancy, audits and training
Want to improve your pay-per-click advertising game but don’t have the resources to invest in full PPC management? We can help! We can provide bespoke training sessions, account audits and consultancy services where our team of Bournemouth based PPC experts will share their knowledge to help you improve your future results.
Boost the effectiveness of your ad campaigns by automating the process of purchasing and effectively placing ads on a variety of channels to reach your target audience. Whilst automating the purchasing of ad space saves time and effort, you’ll also need a team of PPC experts to oversee its success and keep everything in check.
What our clients have to say...
"Since working we Adido we have seen consistent growth across our paid search and shopping activity, due to this upturn we have increased our annual targets but are still confident the team at Adido will be able to use their expertise to achieve them."
"Adido are a very attentive team, quick to respond, experts at what they do, generating the best possible results and coming up with ideas of new things to try and better ways of doing things."
The best PPC services Bournemouth has to offer
Pay-per-click advertising is incredibly competitive and can see tremendous return on investments for businesses. Our team of PPC experts are Microsoft Advertising Partners and Premier Google Search Partners who strive to maximise digital marketing strategies and tailor each approach to the client’s specific needs. Through effectively structuring ad campaigns and reducing the cost per click (CPC) and cost per acquisition (CPA), we boost your brand’s profits so you can see a positive ROI.
Whether you’re looking to increase sales in your shopping campaigns or raise brand awareness through social media advertising, our PPC Bournemouth team are the ones for the job; they’re even willing to share their knowledge which has been built over years of experience with you in bespoke training sessions if you’re not looking for full PPC management.
We offer award-winning PPC services in Bournemouth and the whole of Dorset, but we also provide PPC services across the UK. If you’d like to improve your brand’s pay-per-click strategy, get in touch with our PPC experts today!
Where to find us
Below is where you can find our Bournemouth-based PPC agency:
Address: Wilson House, 2 Lorne Park Road, Bournemouth, Dorset, BH1 1JN
Telephone: 01202 586300
Our PPC experts share their knowledge
PPC Bournemouth FAQs
What is PPC?
PPC stands for pay-per-click which is a form of internet marketing and advertising. PPC ads appear at the top (and bottom) of the Search Engine Results Page (SERP) and each time a user clicks onto an online ad, advertisers will be charged.
How does PPC work?
An advertiser will bid on keyword terms they wish to appear for on the SERP. Ads are subject to an auction - meaning not just anyone can pay to display their ads above competitors. Google and other search engines will determine the relevance and validity of ads appearing on their search engine results page. For example, if you’re selling paints, stationery and drawing pads, a user might search for the keyword ‘arts and crafts’ and your business could appear.
How to improve PPC
The world of PPC is an incredibly competitive one and certainly keeps you on your toes! In order to improve your PPC strategy and ad campaigns, you’ll have to: understand your business goals, carry out keyword research, write effective ad copy, structure your ad accounts, research your target audience and optimum times for advertising to them, and have a clear call to action (CTA).
Our Bournemouth PPC agency is made up of a team of PPC experts who know exactly how to increase revenue and boost your return on investment (ROI), so, if you’re looking to improve your PPC, why not contact us today to see how we can help?
How much does PPC cost UK?
How much PPC will cost in the UK will depend on a number of factors, including how competitive a keyword is, your ad ranking, whether you are using geo-targeting and ad scheduling. That said, the average Cost-Per-Click (CPC) for Google Ads is approximately between £1 and £2.
There are, of course, management fees when you hire someone to manage your PPC for you. Here at Adido, our monthly retainers start from £1,560 per month - this will cover management of your ad account, reporting and contact with your PPC specialist. Prices will vary depending on size of your account, and complexity of your requirements, so it's worth getting in touch with our PPC specialists at our Bournemouth PPC agency for a bespoke proposal.
Does PPC affect SEO?
PPC doesn’t directly affect SEO, in fact, more often than not the two work together to help a business to grow and reach its goals. That said, there are some indirect ways in which PPC could affect SEO, these include:
- Users may click on either the PPC or organic result on the search results page
- It can increase your online exposure
- Bids on search queries can affect the market
- It could lead you to rethink your digital marketing strategy
You can find out more about how PPC affects SEO in more detail in this blog article.
How can PPC help your business?
PPC can help your business in so many ways, here are just a few:
- You can increase brand awareness - PPC helps to spread the word of your brand which can encourage new users to your site.
- You can reach the right audience at the right time - you can set your ads to be displayed at a certain time to a certain group as there are a multitude of targeting options.
- You can increase your CTR and conversions - dominating the search results gets your brand noticed and if you have impactful ad copy, you can entice more users to click onto your ad and visit your site.
- You can get instant traffic - organic traffic is incredibly valuable and essential for building a long-term brand but it can take some time before you start to climb the rankings. PPC can earn you instant clicks which helps to increase your sales and conversions.
- You can easily measure your advertising efforts which informs your future ad spend and campaign strategy to improve your ROI.
- You can use your PPC data to inform your SEO strategy as keyword data can be directly fed into SEO.
- PPC ads allow for retargeting so you can retarget users clicking on your ads but not converting (in other words, you can show them what they’re missing to encourage them to convert).
If you’re looking to up your PPC game, you’ve come to the right place! We are Adido, a PPC company in Bournemouth who are dedicated to helping commercially-focused companies get the most out of their marketing spend. Find out how we can help with our pay-per-click services.