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Steve Brown

Organic Marketing Manager

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What I'm talking about

Lead nurturing through email marketing

Are you nurturing your data? If you are investing in inbound marketing as a core way of generating more leads – the importance of having an effective lead nurturing strategy couldn’t be higher. So how do you do this in an efficient and engaging way?

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Audience led marketing: The usefulness of customer personas

A persona is a fictional character created through insight of a key segment of your audience. For content marketing they are essential to ensure that you are creating great content that will be pertinent and valuable to your audience.

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Don't be a Scrooge at Christmas with your Email Campaigns

Everyone loves Christmas right? Chocolate, Turkey, Wine, Presents. But do you receive any unwanted emails in the build up to the oh so jolly festive season? Here are our seven tips to make sure your email marketing efforts don’t make you come across like Scrooge.

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The Attention Model

The Attention Model

Discover Attention: what is it and why you need it to succeed in the digital realm. Turn brand strangers into loyal brand followers and get your brand the focus it requires within a world of marketing noise.

Get Attention For Your Brand