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Services

User Experience

We’re passionate about user-centric design. Whether it’s online or offline experiences which matter, our research, analysis and modelling puts the customer at the heart.

DESIGN DECISIONS BASED ON EVIDENCE, NOT PREFERENCE

It’s all too easy to fall into the trap of making business decisions or design choices based on preference or personal experience, rather than empirical data. We’re passionate about user-centric design informed by enquiry and direct observation using quantitative, qualitative, attitudinal and behavioural research.

REPLACE ASSUMPTIONS WITH FACT, UX WITHOUT USER RESEARCH IS NOT UX

To understand the needs of the customer it’s imperative to measure their beliefs, attitudes and behaviour through research, rather than personal preference. Whether that’s gathering data indirectly with surveys or observing behaviour with field studies, we transform quantitative and qualitative research into actionable insight.

EXPLORING NEW IDEAS TO ENGAGE, RATHER THAN JUMPING STRAIGHT TO CREATE

Our approach to visualisation and prototyping puts high-fidelity interactive wireframes at the heart of the UX process. This allows us to enhance our solutions when they’re at their most malleable, ensuring that we develop solutions that “work” for and engage users, rather than just look good.

Performance Optimisation without the price tag

A website always has the potential to perform better. By identifying KPIs which matter and apportioning segments of web-traffic to proposed solutions, we offer an A/B, split and multi-variant testing process to validate an increase in performance, before significant funds are invested. Best of all, we can do all of this regardless of whether we’ve built your website or not!

GIVE YOUR USER EXPERIENCE A FACELIFT

User Experience isn’t just about website design. We encourage companies to look beyond their website and consider how putting the user at the heart of their business could unearth new digital experiences which achieve attention. We learn from user habits and preferences, align them with their motivations and exceed their expectations by crafting memorable digital experiences.

CONVERSION RATE OPTIMISATION

Conversion Rate Optimisation (CRO) is a method of using analytics and user feedback to improve the usability and thus performance of your website. If you’re paying to market your site, it is important that you maximise its performance to ensure the best return on your investment. We can show you how.

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INTRODUCING THE TEAM

Testimonials

Adido’s unique solution has been a very impressive and effective way in which Hampshire’s residents can keep up to date with plans in their area. It is easy to navigate, user-friendly and we have already received a lot of positive feedback.

Glenn Peacey, Programme Manager, Hampshire County Council

FROM THE BLOG

ARE YOU CONSCIOUS OF CONFIRMATION BIAS

If you're under the impression that you already understand how your customers behave, or you know the best way of designing a web page, you're unlikely to ever test that theory (or even recognise that it is just a theory). We all carry a bias and naturally seek confirmation of what we already believe to be true. So convinvced by our understanding, we often miss the opportunity to see the truth.

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Campaigns which have caught our eye recently

During the build up to Christmas, it's refreshing to see so many brilliant marketing campaigns catching our eye still.

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What I learnt from six weeks without any apps on my phone

At the beginning of the year I thought I’d set myself a challenge. To see how well I could function in my busy life without the need of apps.

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Progressively Enhancing the Internet of Things

My cat is a relentless moaner, and her body clock is a thing to marvel at. 6 months ago there wasn't a day that went by where she didn't make it her absolute life ambition to wake me up in the earliest of early hours for feeding. As much as I would ignore her pleas or try any of the other things pet owners are advised to do, it became quite clear to me there was no longer a choice in the matter - she was getting fed at 5am no matter what.

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The Attention Model

The Attention Model

Discover Attention: what is it and why you need it to succeed in the digital realm. Turn brand strangers into loyal brand followers and get your brand the focus it requires within a world of marketing noise.

Get Attention For Your Brand