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We’re passionate about user-centric design. Whether it’s online or offline experiences which matter, our research, analysis and modelling puts the customer at the heart.
It’s all too easy to fall into the trap of making business decisions or design choices based on preference or personal experience, rather than empirical data. We’re passionate about user-centric design informed by enquiry and direct observation using quantitative, qualitative, attitudinal and behavioural research.
To understand the needs of the customer it’s imperative to measure their beliefs, attitudes and behaviour through research, rather than personal preference. Whether that’s gathering data indirectly with surveys or observing behaviour with field studies, we transform quantitative and qualitative research into actionable insight.
Our approach to visualisation and prototyping puts high-fidelity interactive wireframes at the heart of the UX process. This allows us to enhance our solutions when they’re at their most malleable, ensuring that we develop solutions that “work” for and engage users, rather than just look good.
A website always has the potential to perform better. By identifying KPIs which matter and apportioning segments of web-traffic to proposed solutions, we offer an A/B, split and multi-variant testing process to validate an increase in performance, before significant funds are invested. Best of all, we can do all of this regardless of whether we’ve built your website or not!
User Experience isn’t just about website design. We encourage companies to look beyond their website and consider how putting the user at the heart of their business could unearth new digital experiences which achieve attention. We learn from user habits and preferences, align them with their motivations and exceed their expectations by crafting memorable digital experiences.
Conversion Rate Optimisation (CRO) is a method of using analytics and user feedback to improve the usability and thus performance of your website. If you’re paying to market your site, it is important that you maximise its performance to ensure the best return on your investment. We can show you how.
Adido’s unique solution has been a very impressive and effective way in which Hampshire’s residents can keep up to date with plans in their area. It is easy to navigate, user-friendly and we have already received a lot of positive feedback.Glenn Peacey, Programme Manager, Hampshire County Council
If you're under the impression that you already understand how your customers behave, or you know the best way of designing a web page, you're unlikely to ever test that theory (or even recognise that it is just a theory). We all carry a bias and naturally seek confirmation of what we already believe to be true. So convinvced by our understanding, we often miss the opportunity to see the truth.
Audience targeting is the process of segmenting prospective consumers based on several factors. Those factors may be demographic, specifics about their working life, their behaviours, their interests, etc.
Creating an interface can take time for the user to learn. Couple this with guiding the user through that process without them losing interest and you're left with one of the most challenging briefs a UX designer can face.
As the travel and tourism sector flies into 2020, we take a minute to explore the in-industry changes to make their force felt in 2020 and the decade beyond.