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Welcome to Adido

PPC Audits

Do you currently have a PPC account running (Google Adwords or Bing) and are unsure whether it’s performing at its optimum? Save money and improve performance with an account audit.

Whether you’re running the account yourself, or via an agency, it could probably benefit from a fresh pair of eyes every once in awhile.

Our PPC audit would review your existing activity and make recommendations for improvement and/or highlight areas for growth opportunities.

WE COULD SAVE YOU MONEY

We've seen many accounts which have been setup that are wasting money on irrelevant phrases, misleading ads and poor converting terms - it's easily done, but also easily avoided by applying the correct match types, negatives, ad copy and by reducing CPCs.

Our PPC experts will go through your account in minutiae keyword & ad copy detail, highlighting significant cost savings where possible and also the remedies to "spend less but achieve more."

 

WE COULD IMPROVE YOUR RETURN ON INVESTMENT

Your account may be driving some healthy traffic to your site, but is it cost effective for your business?

Through analysing last click and click attribution data we can highlight which keywords & ads are paramount to success both at the crucial decision making moment, and during the discovery phase.

Identifying return on investment targets, forecasting likely click spend and conversion rates, we will offer advice and set expectations for PPC's role in your marketing mix.

WE COULD ENHANCE YOUR DATA INTELLIGENCE

Having the right tracking setup is paramount to appreciating the value of PPC for your business. Whether you're using Google Analytics or another tracking system, let our experts review your setup and recommend improvements.

Do you rely on phone calls? Did you know these can be tracked back to PPC clicks with a sophisticated call tracking system?

Are you an ecommerce business? Enhanced ecommerce tracking could help you understand basket abandonment rates or products bought by search term? Let us show you what valuable data could be captured with a single line of code.

Do your customers convert offline, but enquire online? Closing the loop from online activity to offline sale is crucial for optimising and growing your PPC account.

WE COULD GROW YOUR ACCOUNT (THE SMART WAY)

We believe in working smarter, not harder with PPC management. With our team of skilled PPC specialists your PPC audit will highlight areas for improvement but also new ideas for cost effective growth.

Whether your account is new (or unloved or ignored), growing or maturing, we will certainly be able to open your eyes to new PPC possibilities and share with you effective optimisation techniques.

We have strong relationships with Google & Bing's account management teams; we have received high praise for our work via award nominations and peer feedback; and our work has been known to have outperformed our clients' competitors in the search landscape on numerous occasions. 

As well as an account audit, you may also like to consider our monthly PPC management service - for more information click here or get in touch via phone, email or via our web form.

Areas covered in audit

STRUCTURE

BUDGET

LOCATION

 

DEVICES

KEYWORDS

MATCH TYPES

 

NEGATIVES

AD COPY

EXTENSIONS

 

LANDING PAGES

PERFORMANCE

TRACKING

 

The world of PPC is extremely fast-paced and often hard to keep up with. Fortunately we have a team of experienced PPC experts who love what they do, and are extremely passionate about keeping up with the latest features and betas.

Kherrin Wade, Digital Strategist
Book your PPC audit

Is it time to give your PPC activity some new attention? Get in touch with one of our experts today to book in your PPC audit.

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Whether you’re running your own account, managing an agency who works on your behalf or are an agency PPC practitioner yourself, spend just 10 minutes double checking you’re not falling foul of these mistakes.

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PAID SEARCH: MARKETING IN THE MOMENTS

Search in my opinion is one of the purest forms of intent a marketer can harness. A user comes to a search box and tells Bing or Google what they want, at the moment that they want it. It's been recently coined as micro-moment marketing.

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MEET THE EXPERTS

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