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Whether you're looking to venture into paid media for the first time or have an existing account which needs attention, PPC is an effective channel to meet your business objectives.
It’s fairly simple to bid your way to the top of search results, however to do it cost effectively requires skill and experience. Our team of PPC experts will help you win the bidding war with ROI in mind and will gain the right attention from your audience, at the right time, with compelling ads.
Keyword coverage, impression share and ad position are your allies when maximising search visibility. Our PPC specialists are masters of maximising the relationship between them, getting the best search presence for brands and outsmarting the competition.
Auditing a PPC account is a valuable process and shouldn’t be overlooked, no matter how good you think it’s performing. Our comprehensive audit will review all elements of your PPC activity and will provide recommendations on where improvements could be made to save time and money, or how you could grow it cost effectively.
Proficient in many areas of paid marketing, take a look at the array of services we offer in search, display and social media.
Adido from the start understood our digital business objectives and provided a clear and creative approach to delivering the results we desired. Throughout the process of researching, planning, designing and evolving our digital marketing strategy we felt Adido provided a first class service which was both cost effective and innovative. The results speak for themselves.Ian Bellamy, Digital Marketing Manager, Glenigan
Having extensively researched and implemented many PPC management techniques over the years we felt that the three life stages of a PPC account: new, growing and mature, provided a great concept from which to focus attention, effort and reward for anyone managing a PPC account.
This year marked the 7th annual Adido Attention Summit, taking place at The Hilton in Bournemouth. We brought together 200 marketing professionals to enjoy some top industry speakers, workshops, and seminars.
There could be a whole PPC bible of commonly asked questions and answers, I've picked 10 questions that I think are most common for PPC newbies and tackled them with quick, understandable answers.
Even in our automation-obsessed day & age, we’re all still human and we all still make mistakes. Even the most seasoned PPC professional makes mistakes. I’m going to go through some of the most common mistakes made in PPC so they can be avoided.