Our Paid Media Services
Our B2B PPC services include, but are not limited, to:
- Search advertising
- Display ads
- Consultancy and training
- Social advertising
- Apple search
- Universal app campaigns (UAC)
- Remarketing
- Free PPC audit
- Full scale PPC audit
How to choose a PPC agency
PPC is a complex and multi-faceted area of digital marketing, so finding the right agency for your business is not always a straightforward task. Much will depend on how big your company is, your overall strategy, your budget and what level of support you’ll require from the agency. That said, a good PPC agency will be able to support your business with the following:
- Solid understanding of your business and challenges, which translate into the most suitable strategy to reach your goals
- Effective development of online advertising campaigns directly targeted at your most relevant audience
- Identification of the right platform(s) for your ad campaign
- Ability to capture quality leads as quickly and efficiently as possible
When approaching an agency, don’t be afraid to ask for case studies, a breakdown of management fees as well as what you can expect from the money you spend.
The success of an ad campaign can be measured in different ways. Effective use of keywords is a fundamental factor of success, as is compelling ad copy and a conversion friendly landing page.
We also discussed pros and cons of going with agencies or freelancers in our article How to choose the right agency for you.
Psst ...
98% of your website visitors are not ready to buy right now. PPC focuses on the 2% who are ready, supporting your website content with powerful ad copy delivered to the right audience.
Meet our amazing B2B PPC Team
Our team of B2B PPC experts are perfectionists when it comes to our clients’ ad campaigns.
From meticulously scrutinising ad performance to drilling down into the minute details of data analytics, our talented team is dedicated to providing the best results for our B2B customers.
Meet our PPC team
Our B2B PPC services include, but are not limited, to:
Search advertising
We explore which keywords will be relevant for your business, create unique user-first ad copy which grabs the attention of your target audience, and choose bid strategies that reach them at the most effective times. We’re experts in manual paid search optimisation and embrace automated strategies where we spot their potential value to a business’s performance.
Display ads
We can strategically place your banner ads across the web in the most cost effective way to maximise reach and engage your target audience. Through planning an effective bid strategy and managing ad placements, we’ll ensure that these display ads are reaching the right businesses, at the right time, in the right place.
Consultancy and training
For those who don’t wish to invest in full PPC management of your campaign or don’t have the resources, Adido can still support your business. We offer bespoke training sessions and consultancy services to share our expertise, empowering you to achieve success with your paid media campaigns.
Apple search
Apple Search Ads (ASA) are text ads which help to maximise the visibility of your app in Apple search and drive app downloads on iOS devices. Not everyone knows how Apple Search Ads work and how it differs from traditional search advertising, but our team of experts certainly do!
Universal app campaigns (UAC)
Universal app campaigns are a format of ads on Google designed exclusively for advertising apps. When a user engages with the ad they are redirected to your app in the app store. The PPC team can maximise your campaign’s reach by driving app installs.
Remarketing
We can target previous visitors to your B2B site to remind them what they’re missing out on! Increase your online conversions with a highly focussed remarketing advertising strategy across search, social and display that reaches out to prospective businesses who have already expressed an interest in your products or services.
Free PPC audit
Want to get an impartial third party opinion on how your Google Ads account is managed? We offer a free, no strings attached PPC audit service which provides you with a top level overview of areas such as bid strategy, keyword opportunities and quality score, eCommerce opportunities, ad copy, ad targeting, ad extensions, remarketing and conversion tracking. Contact us to find out more.
Full scale PPC audit
PPC audits are essential to the maintenance and health of ad accounts, as over time they can become disorganised, inefficient and overly-complicated, making them harder to manage. That’s where Adido can help! Our paid PPC audit services allow us to take a much deeper dive into your PPC accounts from many angles to spot potential areas for improvement. We then use this analysis to refine, restructure and rejuvenate ad campaigns to enhance your website performance and ROI.
Why trust our B2B PPC Agency?
Pay Per Click has become an increasingly competitive landscape within digital marketing services, which isn’t surprising as the potential return on investment is incredibly valuable. Adido can elevate your digital advertising strategy to the next level by structuring campaigns that maximise visibility, while also reducing cost per acquisition (CPA) and cost per click (CPC).
Our award-winning PPC team are Microsoft Advertising Partners and Premier Google Search Partners who have a proven record in staying ahead of the curve and ensuring they have the most up to date tools and resources at their disposal. Whether they’re analysing data to identify how to get more out of an account or optimising a campaign in Google Ads, the Adido PPC specialists are always striving to make their paid advertising campaigns as cost effective as possible, meaning you can be confident that your PPC campaign is in safe hands.
"Since working we Adido we have seen consistent growth across our paid search and shopping activity, due to this upturn we have increased our annual targets but are still confident the team at Adido will be able to use their expertise to achieve them."
"Adido are a very attentive team, quick to respond, experts at what they do, generating the best possible results and coming up with ideas of new things to try and better ways of doing things."
Common PPC questions
How do you optimise campaigns?
Each B2B campaign is unique, but our approach is generally part of a cyclical process covering areas such as keyword selection, ad copy, competitor research, bidding strategies, impact of performance, competitiveness, plus general overview of performance against KPIs.
How does B2B PPC differ from B2C?
With B2B the buyer journey is generally a lot longer with more stakeholders involved. The person searching is not always the final decision maker and the business will have its own internal purchasing process to follow. As conversions can take months, sometimes even years to materialise, the PPC activity needs to support the wider marketing activity in staying top of mind throughout the journey to the point of conversion. With B2C (business to consumer), the searcher tends to be the person buying and the website is likely to allow direct payments, so the buying process is usually much shorter.
Which PPC platforms does Adido operate on?
We operate on Google, Microsoft, Apple, Facebook and Instagram. We can also cover TikTok, Pinterest, Quora and Reddit.
What type of reporting do you provide?
We aim to tailor our reporting to the needs of the customer, however we offer the following reporting configurations as standard:
- Graphs
- Tables
- Forecasts
- Campaign splits
- Ranking trends
- Custom graphs
- PDFs
Our PPC insights
A selection of our PPC awards
Social advertising
Social media advertising plays a significant part in increasing brand awareness and driving more traffic to your site. Focussing on platforms such as LinkedIn, we can refine your paid social campaigns for your target business customer in order to increase sales and lead conversions.