Cruise marketing specialists
Whether you need to tap into your social media audience, create engaging content, run targeted PPC ads or optimise existing pages for SEO, our cruise marketing strategists will find the right solution for you.
Our team is made up of digital marketing specialists and cruise industry insiders. As members of renowned travel organisations such as ABTA, regular speakers at CLIA and contributors to Cruise Trade News, we understand the challenges cruise brands face in an increasingly competitive field and know what it takes to engage your target audience across multiple channels.
If you're looking to increase bookings, boost brand awareness or optimise your website performance, contact the Adido team today!
What we offer
Cruise line SEO
We offer a comprehensive SEO service that covers every aspect of your organic search engine marketing strategy. We start by delving into your data, before conducting keyword research and competitor analysis to help identify goals and opportunities. For driving those all-important bookings, we can optimise your landing pages to ensure each one is user-friendly, search engine-friendly and ready to convert.
Our specialists will also take a deep dive into your site’s technical SEO health, undertaking a full technical audit that explores elements including meta titles, meta tags, page speed, canonicals, links, duplicate content and crawl issues to iron out any issues that may be letting your site down.
Content marketing
Having fresh, relevant and authentic content on your site is key to attracting, engaging and retaining potential cruise travellers. As a travel-focused SEO agency, we know how to strike the perfect balance of creativity and data-backed reasoning, producing and promoting content that resonates with your target audience.
Boosting brand awareness and trustworthiness is at the heart of all our content marketing strategies, and we consistently monitor and adjust our approach in line with cruise industry trends to deliver the best results for your business, ensuring your content remains optimised for maximum visibility.
PPC
PPC can get your cruise website in front of potential customers at optimum stages of the booking journey, whether they're just thinking about a cruise holiday or are ready to make a booking. Our fantastic PPC team are meticulous data analysts, creating targeted search ads that showcase your brand’s unique selling points, scrutinising data and exploring insights to optimise your campaigns and maximise your ROI.
Social media advertising
Social media platforms are pivotal in helping cruise businesses showcase their offers and packages and engage with their target audience. Our social media advertising specialists know how to create original and relevant ads, tracking and measuring performance and analysing results. We can help build your social media campaigns, ensuring they are aligned with your goals, target audience, budget and key performance indicators.
Data analytics
Data analysis is so much more than measuring performance levels month on month. We conduct thorough website tracking audits, analyse customer data, assess offline conversion points for closed-loop analysis and weigh up the use of different attribution models for better ROI, enabling you to better evaluate performance targets, improve your reporting capabilities and create forecasts. We know that booking a cruise can take months, sometimes even years, so our data analysts will work closely with your team to make sure we get the best possible insights into your performance.
Getting the most out of GA4
GA4 is the latest version of Google Analytics, replacing Universal Analytics back in July 2023. We can help you improve your GA4 account, so it provides you with actionable insights and reports from all the data it collects when people interact with your website. We’ll track all the relevant events on your website, such as bookings, brochure downloads or newsletter sign-ups, highlighting how your users behave, what they prefer and what influences their decisions. This information can then form part of your marketing strategy and forward planning.
Travel digital marketing expert & keynote speaker
Meet Andy Headington! With over 20 years' marketing experience, Adido's CEO is regularly seen on the conference circuit and across travel trade events.
Andy's expertise spans all areas of digital marketing, from SEO and PPC to AI and social media, specifically tailored to the travel sector. He is a regular contributor to leading industry publications such as Travel Weekly, TTG, Travolution and Travel Bulletin, sharing the latest travel and digital-related insights. He regularly leads training sessions for ABTA, ITT and AITO members and has presented at major digital marketing events like SMX London, SES London, SASCon Manchester and the UK Search Awards.
If you're looking for an experienced and engaging travel marketing trainer, moderator or speaker, get in touch!
