Shopify SEO services
Our Shopify SEO services include, but are not limited to:
- Full technical audit
- Core Web Vital audit
- Duplicate content checks
- Keyword research for commercial pages
- Keyword research for informational pages
- International SEO
- Monthly SEO reports
- Technical Consultancy
Why do you need to optimise your Shopify site?
As an ecommerce store, it is imperative that your customers can find your products and brand online, and when the stakes are so high, you need to ensure your site not only has high quality content, but is easy for search engines to crawl and index. After all, you can have the best products in the world, but without search engine optimisation, they may never be found by your target audience. This is where Shopify SEO consultants can help. They can find the best SEO strategies to improve your online visibility, leading to increased brand awareness and sales opportunities.
Since its creation in 2006, Shopify has generated over £480 billion in sales with merchants in 175 Countries.
Our Shopify SEO specialists
Our fantastic team of SEO consultants have an encyclopaedic knowledge of Shopify and know how to get the best out of the platform to enhance user experience. We follow Google’s best practices, keeping up to date with the latest algorithm changes, search trends and Shopify platform updates to ensure we are best placed to get your site leapfrogging the competition.
Meet our SEO team
Full technical audit
Ecommerce websites need to be simple for both customers and search engines to understand and navigate, and this is where a technical audit can help. Using tools such as Screaming Frog, we’ll dig into your site’s website set up to explore aspects including canonicalisation, broken links, crawlability and indexability to ensure your site can be found easily by your customer base. Based on the results of the audit, we can then advise on the best long term SEO strategies for your business going forward.
Core Web Vital audit
Our Core Web Vitals audit service takes a close look at the effectiveness of your website’s loading, interactivity and visual stability which are all key factors in ensuring good site speed. Once these metrics have been analysed, we can then share our findings with you and provide suggestions for page speed improvements specific to each page.
Duplicate content checks
Shopify has a specific structure whereby the product URLs include the collection path in the URL by default, meaning the same page can often be duplicated across multiple URLs as a result of canonicalisation. This can make it harder for Google to understand which is the master copy of a page. We can provide checks to avoid duplication by ensuring any internal links from collection pages link to the canonical version - the product URL itself.
Keyword research for commercial pages
Shopify websites require a unique and tailored approach to keyword research in order to maximise product page visibility and increase sales. Our SEO experts have years of experience in developing effective keyword strategies - exploring aspects such as ranking difficulty, search intent and seasonality, all of which play a vital role in organic search rankings.
Keyword research for informational pages
Our specialist SEO team knows how important it is to identify what your target audience is searching for online and determine what is required to maximise visibility in search engines. We will analyse what informational content can be created to support the main products and also drive more traffic from non-brand keywords. Building a content hub is a terrific way to increase brand awareness and drive relevant traffic to your website.
Shopify has progressed in recent years to support international, multilingual domains, meaning sites can be structured with international subdomains to maximise global reach, along with country code top-level domains (ccTLDS) which tells search engines the countries and regions your webpages are targeting. Our team can help develop the right strategy for you to ensure your site can be easily found by an international audience.
Monthly SEO reports
Our goal is not only to ensure your Shopify site scales the SERPs, but to also help our clients increase their revenue. We measure that success through detailed monthly reports highlighting the work completed, movements in metrics and updates on the impact of your organic search campaigns.
From ad hoc projects and consultancy through to full site management, our Shopify SEO consultants can work with you to ensure your Shopify website stands out from the crowd. We can provide businesses with technical SEO consultancy for support with audits, migrations or simply a review of your site’s technical performance.
"It is always a pleasure to work with Adido, we have so many nice things to say about you! Thank you for all of your hard work over the last year whilst I have been off – It has been great to come back to an account that has been performing really well."
"Since working with Adido we have seen consistent growth across our paid search and shopping activity, due to this upturn we have increased our annual targets but are still confident the team at Adido will be able to use their expertise to achieve them."
Why choose Adido as your Shopify SEO experts?
As a leading Shopify SEO agency, we are passionate about getting the best results for our B2B and B2C ecommerce clients. With two decades’ experience in providing high quality search engine optimisation services, we have a proven track record in driving more organic traffic to your Shopify site whilst increasing revenue. We understand the intricacies of Shopify along with other leading ecommerce platforms, including Magento, Woo Commerce, and Shopware, so we are aware of the pros and cons each platform offers. Our qualified SEO experts will continually monitor content throughout your entire website to guarantee it has the edge over your competitors.
Common Shopify SEO questions
What should I ask a Shopify SEO agency?
With so many SEO agencies to choose from, it can be difficult to know where to start or how to pick the right one. When approaching a Shopify agency, consider asking the following questions to ascertain which will be the best agency for your brand:
- Do you have verified case studies?
- Have you worked with a similar ecommerce business to mine?
- Will you provide me with monthly performance reports?
- What software tools do you use for site analysis and optimisation?
Is Shopify SEO friendly?
Like all ecommerce platforms, there are pros and cons when it comes to SEO. With Shopify, you can generate XML sitemaps, manage meta titles, descriptions and redirects, auto-generate the robots.txt file and ensure your site is mobile-friendly. Some of the cons include forced URL structure, higher risk of duplicate content and non-editable sitemaps. For a full breakdown of Shopify’s strengths and weaknesses, take a look at our blog Is Shopify good for SEO?
Can I optimise my own Shopify site?
Shopify offers a range of SEO plugins in its app store, including features which enable you to check keywords, fix broken links and better optimise images. However, too many plugins can slow your site down, and while these plugins can do a lot, they struggle with more technical SEO issues, such as coding which is vital for the updating of meta tags, page titles and page descriptions. This is why using a specialist agency for your SEO campaigns is highly recommended if you want to get the most out of your online store.
What to expect when working with Adido?
We thrive on partnerships and are passionate about driving traffic to our clients’ pages, boosting brand visibility and helping to maximise sales opportunities. We take a candid, open and honest approach with every ecommerce brand who approaches us and will always advise if something is not worth doing or isn’t feasible. We’re also a curious and engaged collective of digital marketing individuals and will strive to scratch beneath the surface of each client for better insight and a clearer vision of how to get the best results for their business.