Magento SEO services
Our Magento SEO services include, but are not limited to:
- Full technical audit
- Core Web Vital audit
- Duplicate content checks
- Keyword research for commercial pages
- Keyword research for informational pages
- International SEO
- Monthly SEO reports
- Technical Consultancy
Why do you need to optimise your Magento site?
While Magento is undoubtedly an effective platform, if you’re running on its default SEO settings, you’re unlikely to reach the top of the search engine results pages. As an ecommerce store, it is vital your target audience can find your brand and products online, and when the competitive stakes are so high, you need to ensure your site not only features great content, but is easy for search engines to crawl and index. After all, you can have the best products out there, but without search engine optimisation, those products may never be found by potential customers. This is where Magento SEO consultants can help. They can determine the most effective SEO strategies to improve your online visibility, leading to increased brand awareness and boosted sales opportunities.
Magento handles $155 billion of transactions every year. With a well-optimised website, just think of the revenue your business could generate?
Our Magento SEO specialists
Our highly skilled team of SEO consultants are experts in achieving great results for Magento-hosted websites by developing bespoke SEO services to help increase organic traffic and sales. With their encyclopaedic knowledge of Magento, they know how to get the best out of the platform for our clients. Contact the team today to discuss your Magento site’s SEO campaign.
Meet our SEO team
Full technical audit
For an ecommerce business to be successful, the site needs to be simple for both search engines and users to understand and navigate. This is where conducting a technical audit can help. As part of our technical SEO audit service, we’ll explore aspects such as duplicate content (a common Magento issue), product URL structure, meta titles, meta tags, canonicals, links and crawl issues. Based on the results of the audit, we can then advise on the most suitable long term SEO strategies for your site going forward.
Core Web Vital audit
Core Web Vitals is made up of a set of metrics consisting of three facets: loading, interactivity and visual stability. Our Core Web Vitals audit service explores overall site speed, base templates, the number of pages affected and page construction to determine potential coding or server problems. We can then discuss our findings with your web development agency to advise on fixes and implementation recommendations going forward.
Duplicate content checks
Duplicated meta information is unfortunately a frequent occurrence with Magento websites which can escalate into a serious SEO problem rapidly if left unchecked, particularly when setting up product pages for size or colour variations. This can make it more difficult for Google to determine which is the master copy of a page. The Adido team will ensure duplicated content is avoided by ensuring any internal links from point to the canonical version of the page.
Keyword research for commercial pages
Magento websites require unique and tailored organic keyword research strategies in order to boost product page visibility and increase sales. The Adido SEO experts are specialists in developing effective and successful keyword strategies, exploring aspects such as search intent, ranking difficulty and seasonality, which all play a critical role in making sure your Magento store is more discoverable for your target audience.
Keyword research for informational pages
Our specialist SEO team recognises how important it is to understand what your target audience is searching for online and determine what is needed to maximise visibility on the SERPs. Informational content can be used to attract non-brand traffic and optimise for long-tail keywords, improving your brand awareness and online authority.
The Magento 2 platform supports multilingual domains, meaning online stores can be structured with international subdomains to enhance and widen global reach, along with country code top-level domains which inform search engines which countries and regions your website is trying to target. The Adido SEO team can develop the most appropriate international SEO strategy for you to ensure your ecommerce site can be easily found by international consumers, helping you to increase revenue opportunities across the globe.
Monthly SEO reports
We want to make sure the work we do for you is completely transparent and measurable. As part of that commitment, we provide monthly reports for you to review the progress of our SEO campaign for your Magento site. These reports include detailed analysis on performance, along with any recommendations for further improvements to enhance your site’s visibility.
We are a flexible bunch and offer bespoke, tailored support to each of our clients. So whether you’re seeking support with an ad hoc project, migrations or simply a review of your site’s technical performance, our Magento SEO consultants can work with you to ensure your website stands out from the crowd.
"It is always a pleasure to work with Adido, we have so many nice things to say about you! Thank you for all of your hard work over the last year whilst I have been off – It has been great to come back to an account that has been performing really well."
"Since working with Adido we have seen consistent growth across our paid search and shopping activity, due to this upturn we have increased our annual targets but are still confident the team at Adido will be able to use their expertise to achieve them."
Common Magento SEO questions
What should I ask a Magento SEO agency?
With a wide range of SEO consultancies to choose from, it can be tricky to know where to start or how to pick the best one. When approaching a Magento agency, consider asking the following questions to establish which is the right one to support your SEO campaign:
- Which tools do you use for keyword research?
- How will you tailor your strategy to our brand?
- How do you report on progress and how often?
- How long will it take to start seeing results?
- Do you have any case studies you can share?
Is Magento SEO friendly?
Like most ecommerce platforms, there are pros and cons when it comes to SEO. Magento comes with lots of SEO-friendly features embedded, however to make the most of Magento’s SEO capabilities, every option needs to be worked through manually to get the best outcome. That said, a Magento site is mobile-friendly as standard, and you can modify XML sitemaps, manage meta titles, descriptions and redirects, etc, with templates customised to meet your needs.
Why is duplicate content a common Magento SEO issue?
This issue is not exclusive to Magento but it does occur frequently on this particular platform. The problem is mainly due to the structure of product URLs. When an ecommerce business sets up its product pages which feature variations of the same product (size, colour, etc), Magento will create a page URL by default that includes the categories and subcategories which can subsequently lead to duplication issues. A good SEO consultancy can fix these issues with coding changes.
What to expect when working with Adido?
We thrive on the partnerships we build with each of our clients and are passionate about the bespoke SEO campaigns we help to deliver. We look for the ‘why’ and establish the ‘so what’ when assessing performance, taking a candid, open and honest approach with every ecommerce brand we work with. We obsess over meaningful commercial metrics and will strive to scratch beneath the surface of each client for better insight and a clearer vision of how to get the best results for their business.