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Welcome to Adido

CONVERSION RATE OPTIMISATION

Conversion Rate Optimisation (CRO) is a method of using analytics and user feedback to improve the usability and thus performance of your website. If you’re paying to market your site, it is important that you maximise its performance to ensure the best return on your investment.

CRO is often more cost-effective than driving more visitors to your site but really comes into its own when tied into a digital marketing strategy.

We use tools that allow us to see how users are interacting with your site; from this data we implement changes to improve the performance of the site. Each of these changes can be tested against the original site so we can ensure the changes are boosting site performance.

CRO is an iterative process that needs to be run continually over the course of a fixed period (a minimum of three months is recommended). At the end of each cycle we will report back to you on the tests that were run, the outcome of these tests and which ones were rolled out to the site.

OUR CRO PROCESS

No need to wait

We didn't build your site? No problem. Our CRO software works without needing any control of your website. Any CMS, any hosting platform - we can start running tests and campaigns straight away.

So if you want to maximise the performance of your website, there's nothing stopping you.

You can always direct more visitors to your website, but if the usability of the website itself is not good it's a waste of potential.

Chris Cherrett, User Experience Architect
Start your CRO tests today!

Is it time to give your website some attention? Get in touch with one of our experts today to book in a CRO consultation.

ARE YOU CONSCIOUS OF CONFIRMATION BIAS?

If you’re under the impression that you already understand how your customers behave, or you know the best way of designing a web page, you're unlikely to ever test that theory (or even recognise that it is just a theory). We all carry a bias and naturally seek confirmation of what we already believe to be true. So convinced by our understanding, we often miss the opportunity to see the truth.

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CAN GREAT USER EXPERIENCES HELP YOU LIVE LONGER?

Digital user experiences aren't just about making websites intuitive and easy to use. Experiences leave an impression on us. They describe an encounter that traverses all aspects of what it means to engage with something, whether that's a business or a product, digitally or otherwise. Great experiences can have a fundamental affect on our lives, and I'd like to share one with you that's been particularly impressive over the last couple of weeks...

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MEET THE EXPERTS

  1. Services
  2. Channel
  3. User Experience
  4. Conversion Rate Optimisation
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The Attention Model

The Attention Model

Discover Attention: what is it and why you need it to succeed in the digital realm. Turn brand strangers into loyal brand followers and get your brand the focus it requires within a world of marketing noise.

Get Attention For Your Brand