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Services

Strategy

Leveraging digital technology to create true competitive advantage requires superior strategy. We offer fresh thinking and digital expertise to explore, create and captivate consumer attention.

BELIEVE IT’S MORE THAN JUST A COMMUNICATION CHANNEL

We champion digital as being more than just a communication channel. Its usefulness across business units means that an effective digital strategy should look to co-ordinate activity across an organisation. Via strategic spotlights, we interrogate the business strategy to understand the opportunity and in turn establish the most effective goals and digital strategy to achieve business success.

BE SEEN IN ALL THE RIGHT PLACES

A robust digital strategy will help to understand and identify where your audience is online and where a presence will have the most impact. Our digital strategists research, evaluate and define the opportunity and offer a clear framework to achieve reach and attention.

ALIGN YOUR CHANNELS TO YOUR GOALS

We love digital because the possibilities to promote are endless, but improving business performance requires more than just enthusiasm. Intelligent channel planning and performance forecasting ensures realistic expectations are set from the start and results are achievable. We also take the time to understand your objectives so that budgets and resources are used most effectively.

TAKE THE LEAP INTO ATTENTION BASED MARKETING

We are an attention agency that prides itself on unifying brands with consumers, strategy with technology and goals with results. We are willing to challenge the status quo and take our clients on a journey to new heights to create captivating experiences which deliver business success.

Introducing the team

Testimonials

Adido understand the issues faced when dealing with a business of our size and scale and have helped us to improve our knowledge, skills and understanding of what needs to be done and when. This has led to great results on all aspects of digital to give us the insight that we need as a business.

Bill Douglas, Head of SEO, Orange Business Services

From the blog

DO YOU BELIEVE THAT YOU ARE REALLY WORTHY OF ATTENTION?

To get attention in its truest sense you need to be worthy of it in the first place. If you yourself aren't clear on why you are in business then there are ways and means of trying to figure this out.

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Marketing To The Masses | Come Fly With Me

Younger generations are accumulating more spending power, a presence in the job market cemented. The travel and tourism industry could see a period of transition where rapid technological changes, motivations for travelling, and new marketing methods take centre stage.

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Marketing metrics - de-averaging users

At a recent Travolution summit I was introduced to the concept of 'de-averaging' your users. It offers some useful angles to slice your data to make different decisions and improve performance. See how you could apply it.

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Marketing To The Masses: Baby Boomers

Representing approximately 20% of the world's global population Baby Boomers represent a hugely important demographic for marketers. Today they are between 55-75 years old and are attributed to possessing high levels of disposable income and being more technologically savvy than many give them credit for.

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The Attention Model

The Attention Model

Discover Attention: what is it and why you need it to succeed in the digital realm. Turn brand strangers into loyal brand followers and get your brand the focus it requires within a world of marketing noise.

Get Attention For Your Brand