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Services

Strategy

Leveraging digital technology to create true competitive advantage requires superior strategy. We offer fresh thinking and digital expertise to explore, create and captivate consumer attention.

BELIEVE IT’S MORE THAN JUST A COMMUNICATION CHANNEL

We champion digital as being more than just a communication channel. Its usefulness across business units means that an effective digital strategy should look to co-ordinate activity across an organisation. Via strategic spotlights, we interrogate the business strategy to understand the opportunity and in turn establish the most effective goals and digital strategy to achieve business success.

BE SEEN IN ALL THE RIGHT PLACES

A robust digital strategy will help to understand and identify where your audience is online and where a presence will have the most impact. Our digital strategists research, evaluate and define the opportunity and offer a clear framework to achieve reach and attention.

ALIGN YOUR CHANNELS TO YOUR GOALS

We love digital because the possibilities to promote are endless, but improving business performance requires more than just enthusiasm. Intelligent channel planning and performance forecasting ensures realistic expectations are set from the start and results are achievable. We also take the time to understand your objectives so that budgets and resources are used most effectively.

TAKE THE LEAP INTO ATTENTION BASED MARKETING

We are an attention agency that prides itself on unifying brands with consumers, strategy with technology and goals with results. We are willing to challenge the status quo and take our clients on a journey to new heights to create captivating experiences which deliver business success.

Introducing the team

Testimonials

Adido understand the issues faced when dealing with a business of our size and scale and have helped us to improve our knowledge, skills and understanding of what needs to be done and when. This has led to great results on all aspects of digital to give us the insight that we need as a business.

Bill Douglas, Head of SEO, Orange Business Services

From the blog

DO YOU BELIEVE THAT YOU ARE REALLY WORTHY OF ATTENTION?

To get attention in its truest sense you need to be worthy of it in the first place. If you yourself aren't clear on why you are in business then there are ways and means of trying to figure this out.

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Marketing Attribution Models Masterclass: What They Are, How To Use Them, And The Models Available To You

Marketing attribution is the analytical practice of understanding which tactics are contributing to conversions. Armed with this data, marketers can make more informed decisions on how to assign budgets

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A Match Made in Revenue Heaven. Introducing Your E-commerce Business To Amazon Ads

Amazon's ad business is booming, leverage their success to generate more revenue for your e-commerce business. Don't worry, you're not alone, we're here to help!

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Soul-Searching For The Search Engine Optimisation Factors That Demand Your Attention This Year

In this blog, I'm going to bless you all with my top 5 SEO stuff to look out for in 2020. Full disclosure, not all of these are 'trends' so to speak, many techniques have been around for some time now. This blog merely serves as a repository for my musings on the SEO world around us.

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The Attention Model

The Attention Model

Discover Attention: what is it and why you need it to succeed in the digital realm. Turn brand strangers into loyal brand followers and get your brand the focus it requires within a world of marketing noise.

Get Attention For Your Brand