B2B SEO services
Our services include, but are not limited to:
- Keyword strategy
- Technical SEO
- SEO audits
- Responsive design
- Content optimisation
- Link building
- Algorithm recovery
- Website migrations
SEO is a long-term digital marketing strategy for your B2B company. Our B2B SEO experts know how to drive more quality traffic to your site through implementing an effective keyword strategy, creating content optimised for what you want to rank for, performing technical SEO checks and more. Get in touch with us today to find out how we can use B2B SEO to help you convert more users, get more leads and maximise your marketing spend.
What is B2B SEO and how can you benefit from it?
B2B SEO (Business-to-Business) SEO is a digital marketing strategy designed to improve rankings on Search Engine Results Pages (SERPs) and increase organic traffic to your website. B2B SEO services will involve technical SEO, content creation plus on-page and off-page SEO to ensure that your website is performing well and is visible so that you don’t lose business to competitors.
As B2B SEO helps to get your brand in front of online users actively looking for your services and products, you can increase your chances of successfully converting traffic and leads to increase your revenue.
It’s also important to understand that B2B SEO is different to B2C SEO (Business-to-Consumer SEO) as the approach needs to reflect the difference in audience - after all, consumers and people buying on behalf of businesses have different purchasing behaviours. For example, the sales funnel can be more complex for B2B companies and search terms you want to rank for will need to be in-line with their audience’s intent.
Investing in B2B SEO services will ensure that you’re optimising your content for the right audience as well as helping you to earn more clicks over competitors so you can continue to grow your business.
Why choose Adido as your B2B SEO agency?
From building a keyword strategy and optimising content to keeping a close eye on your website’s performance so that any technical SEO issues can be amended, our team of B2B SEO specialists treat each of our client’s sites as their own to maximise results. We pride ourselves on being candid and honest with those we work with so that we can continue to find the best route possible for bringing your B2B company success.
We understand that it’s not just search engines such as Google we need to impress, it’s the users who are looking to invest in a product or service on behalf of a business, as this process can look a little different. By combining our years of experience with specialist tools such as Semrush, we can discover emerging B2B SEO agency trends, track your rankings, learn how to improve your user experience (UX) and understand how users are searching for your key offerings so we can create a strategy best suited to your goals.
Learn more about our company’s values here.
Psst… 75% of users won’t scroll past the first page of the SERPs. Our B2B SEO experts improve your online visibility so that users can easily find you.
Our B2B SEO experts
Our enthusiastic team of B2B SEO specialists are devoted to optimising our clients’ sites, spotting any technical issues and taking the time to consider the next best steps for your business to improve your return on investment.
From driving more traffic to your site and boosting your position on the SERPS to focusing on increasing your leads and revenue growth, our SEO team are here to help your brand to evolve and meet its objectives.
Psst ...
We’re also able to design and build apps for clients working in the ecommerce sector to help you create a more personalised shopping experience for your customers.
Meet our amazing SEO team
Our team of professional ecommerce web designers have years of experience in building engaging and functional websites designed to impress your online customers. They’ll work closely alongside our web development team to bring your project to life, bringing their creative and talented minds together to achieve the best results.
Meet our amazing ecommerce web design team
About our B2b SEO services
Keyword strategy
Using specialist tools such as Semrush alongside our expertise, we’ll help you to build a strong keyword strategy which targets the right keywords for your B2B company. We conduct keyword audits and choose keywords based on a combination of good search volume, relevance and ranking potential/competitiveness.
Technical SEO
We use tools such as Screaming Frog to crawl and audit your site so that we can find any performance issues and check its general health (broken links, duplicate content or other technical faults could be harming your site’s ranking potential and UX) so it can be improved. Find out more about our technical SEO site audit process.
SEO audits
Following an analysis of your site’s performance, we can create a detailed report which offers actionable insights so improvements can be made. We’ll also take a look at what your competitors are up to as we understand the SERP landscape and refine your B2B SEO strategy.
Responsive design
Ensuring your site is responsive and offers a great user experience is crucial. For instance, if users are left waiting for your site to load they could easily go running to your competitors and take their business elsewhere. We know that by creating a responsive web design, your site will be more usable and increase the number of transactions and revenue you see each month.
Content optimisation
Having high quality content on your website is important for search engines as much as it is for users. Your web pages should be designed with your audience in mind to ensure good UX but there are also signals you can provide search engines with so that they can understand your site’s content better also. We’ll look at everything from schema mark-ups to product description to get your key offerings noticed.
Link building
Link building and effective outreach is still important as it helps to build your site’s E-E-A-T (Experience, Expertise, Authority and Trustworthiness) signals. That said, it’s essential for you to only build links with other reputable sites as you could be penalised (for example, if you build links with sites that often feature paid links, you could see a drop in rankings). Here at Adido, we use specialist tools such as Majestic to assess the profiles of sites to build links with as well as analysing competitor sites to discover any other opportunities.
Algorithm recovery
Each year, Google rolls out hundreds, if not thousands of algorithm updates. Not all updates will have a noticeable impact, but our B2B SEO team keep on top of these algorithm update roll-outs so that we’re prepared for potential SERP impacts and can help your brand to recover if it does take a hit from lost traffic and conversions.
Website migrations
Looking to migrate a domain, design or platform? You need to be prepared for potential disruption to your traffic, conversions and revenue as migrations will always present risks as you make a big move. To minimise these risks, we use a combination of tools such as Google Search Console to investigate proposed sitemaps and redirects, Google Analytics to analyse your site’s performance, Semrush to determine the right keyword approach, and Screaming Frog to find any potential technical issues to be aware of.
"It is always a pleasure to work with Adido, we have so many nice things to say about you! Thank you for all of your hard work over the last year whilst I have been off – It has been great to come back to an account that has been performing really well."
"Since working with Adido we have seen consistent growth across our paid search and shopping activity, due to this upturn we have increased our annual targets but are still confident the team at Adido will be able to use their expertise to achieve them."
Our Ecommerce insights
B2B SEO Case Studies
A selection of our marketing awards
