SEO services
Our SEO services for insurance brokers include, but are not limited to:
- Technical Audit
- Core Web Vital Audit
- Insurance Keyword Research
- Insurance Content Creation
- Landing Page Optimisation
- Competitor Auditing
SEO, or search engine optimisation, is the process of optimising a website to improve its visibility and ranking in search engine results. This is done through a combination of on-page optimisation, such as keyword research and content creation, and off-page optimisation, such as link building. The ultimate goal of SEO is to increase the quantity and quality of traffic and conversions to a website from search engines.
Why is SEO important for insurance companies?
The health insurance sector is currently an increasingly competitive landscape with a wide range of insurance companies jostling for online visibility and much coveted top spots on the search engine results pages (SERPs). For example, we have recently carried out research into how the health insurance sector has changed following the pandemic and what strategies companies should employ to succeed in this space.
A strong SEO strategy will ensure your site is visible to your target audience searching for related insurance services online. Showing up at the different stages of your customers’ online journey will ensure strong brand recognition, improving lead potential and ultimately leading to more sales. SEO is also an effective way for insurance companies to establish themselves as reputable and trustworthy sources of information within their industry, helping to build trust and credibility with potential customers.
Psst ...
Did you know that 70% of online marketers say that SEO is better than PPC for generating sales?
Our SEO insurance specialists
There’s never a dull moment when it comes to search engine results. Whether it’s Google’s ever-changing algorithms or fluctuating rankings, the SEO team is constantly on the ball, monitoring performance and making strategic adjustments wherever needed. Your organic success is our motivation and we’ll continually seek out opportunities to aim higher, however often Google might change the goalposts!
Meet our PPC team
Our SEO services for insurance brokers include, but are not limited to:
Technical Audit
It’s vital that your insurance website is easy for both consumers and search engines to navigate and understand. We examine factors such as crawlability, indexability, internal redirects and broken links, while ensuring your site is responsive across both desktop and mobile. Our technical SEO audit service also includes a thorough examination of your website setup and organic performance, enabling us to make recommendations for long term SEO strategies to implement in the future.
Core Web Vital Audit
We’ll explore areas for performance improvement on your website with the goal of enhancing your Core Web Vitals scores. Our auditing approach takes into account factors such as site speed, base templates, number of affected pages and page structure to identify potential server or coding issues. We can also work with your web development agency to provide best practice recommendations and assist with implementing the necessary fixes.
Insurance Keyword Research
We’ll identify the best keywords for your insurance business based on relevance and the competitive landscape, weaving them strategically into compelling content, maximising visibility on the SERPs when people search for related services. When developing a keyword strategy, we’ll use a range of tools to conduct research alongside our own expert insight crafted from years of experience working with our insurance clients.
Insurance Content Creation
Prior to creating content, our team will analyse the content of competitors and identify keyword gaps in the market that your site can fill. We’ll also conduct TF-IDF analysis alongside keyword research to assess frequently used words and phrases in relation to the insurance industry. Based on our analysis and research, we will then create content that is optimised for both search engines and user experience, with a focus on brand tone and meeting the searcher's intent.
Landing Page Optimisation
What’s a shop without a shop window? Our SEO specialists will explore how to improve the structure, content and visibility of your insurance product and service pages, targeting relevant keywords and optimising meta tags, header tags and URLs, while identifying areas where additional content could be included. We’ll also evaluate the structure of the page to ensure it meets searcher intent and ranking requirements.
Competitor Auditing
As part of our insurance SEO services, we’ll perform a thorough audit of competitor insurance sites, identifying strengths and weaknesses and monitoring ranking performance. By analysing your competitors’ websites, we will be able to gain valuable insight into the strategies and tactics they’re using to rank well in search engines, and subsequently use that knowledge and insight to improve your own site's performance.
Why choose Adido as your insurance SEO agency?
Here at Adido, we know just how competitive the insurance industry can be. But with a proven record of delivering great results for our insurance clients, you can rest assured your website is in safe hands. Our fantastic team of SEO insurance specialists have a wealth of experience creating bespoke SEO strategies for our clients, helping them to improve their rankings, traffic and conversions through the search engines. We intricately research thousands of commercial and information keywords, crawl endless URLs, fix hundreds of technical issues and work tirelessly and passionately to get the best possible organic results for all our customers. As part of our service, the team will conduct a thorough analysis to understand your current ranking position, focusing on areas that can be strengthened, whether that’s technical SEO, on-page optimisation, link building or content marketing. We then build a strategy tailored specifically to your needs and will provide regular reports so you can see for yourself how well your site is performing month on month.
"Since working we Adido we have seen consistent growth across our paid search and shopping activity, due to this upturn we have increased our annual targets but are still confident the team at Adido will be able to use their expertise to achieve them."
"Adido are a very attentive team, quick to respond, experts at what they do, generating the best possible results and coming up with ideas of new things to try and better ways of doing things."
Our SEO insights
A selection of our awards
