SEO services

Our SEO services for insurance brokers include, but are not limited to:

SEO, or search engine optimisation, is the process of optimising a website to improve its visibility and ranking in search engine results. This is done through a combination of on-page optimisation, such as keyword research and content creation, and off-page optimisation, such as link building. The ultimate goal of SEO is to increase the quantity and quality of traffic and conversions to a website from search engines.

Why is SEO important for insurance companies?

The health insurance sector is currently an increasingly competitive landscape with a wide range of insurance companies jostling for online visibility and much coveted top spots on the search engine results pages (SERPs). For example, we have recently carried out research into how the health insurance sector has changed following the pandemic and what strategies companies should employ to succeed in this space.

A strong SEO strategy will ensure your site is visible to your target audience searching for related insurance services online. Showing up at the different stages of your customers’ online journey will ensure strong brand recognition, improving lead potential and ultimately leading to more sales. SEO is also an effective way for insurance companies to establish themselves as reputable and trustworthy sources of information within their industry, helping to build trust and credibility with potential customers.