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Welcome to Adido

Social Audit

Do you have a Facebook page, a Twitter account, an Instagram profile, a LinkedIn page or another social profile for that matter, but you don’t know if you’re getting the most from it?

Did you create these profiles on a whim because everyone else was doing it, and now you don’t know how you effectively use them; or are you struggling to keep your audience engaged? Don’t worry, you’re not alone…


Social media is a minefield. It’s littered with noise and fluff, but it can also be a great brand owned platform to converse with your customers and target audience if approached with the right mindset and strategy.

Our comprehensive social audit provides an in-depth analysis into your current social position. We’ll benchmark your activity with your competitors and other stand-out social brands, but more importantly we’ll assess your performance against your goals.

Areas covered

DESIGN FEATURES

PROFILE OPTIMISATION

 

FOLLOWER PROFILE

AUDIENCE INTERACTION

 

CONTENT THEMES

POST FREQUENCY

 

USE OF PLATFORM NORMS

PROFILE STRATEGY

 

Knowing whether you’re doing it right in social can be hard, so this audit aims to address design and copy elements, engagement levels and effort vs. reward measures to ensure you’re getting the most from this channel

Suzana Bulearca, Head of Marketing
Book your social audit

Ready to give your social strategy more attention? Get in touch with one of our experts today to book in your social audit.

IT'S NOT ALL ABOUT YOU: TRIBAL SUCCESS IN THE SOCIAL MAZE

The change, and the beauty of social marketing now is that if you are saying the right thing to the right people then budget doesn’t matter. If you are communicating in the best possible way, keeping in mind the interests of your audience, then your content will be shown to those people over an ad with huge budget behind it.

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WHY HACKING SOCIAL MEDIA JUST DOESN'T WORK

To win on social is very rarely about numbers of followers or likes. It is about engagement. It’s about being attention worthy in the first place and then created ways to get the right people to attract the right people's attention and then hold it over a sustained period.

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MEET THE EXPERTS

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  3. Social
  4. Social Audit
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The Attention Model

The Attention Model

Discover Attention: what is it and why you need it to succeed in the digital realm. Turn brand strangers into loyal brand followers and get your brand the focus it requires within a world of marketing noise.

Get Attention For Your Brand