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Do you have a Facebook page, a Twitter account, an Instagram profile, a LinkedIn page or another social profile for that matter, but you don’t know if you’re getting the most from it?
Did you create these profiles on a whim because everyone else was doing it, and now you don’t know how you effectively use them; or are you struggling to keep your audience engaged? Don’t worry, you’re not alone…
Social media is a minefield. It’s littered with noise and fluff, but it can also be a great brand owned platform to converse with your customers and target audience if approached with the right mindset and strategy.
Our comprehensive social audit provides an in-depth analysis into your current social position. We’ll benchmark your activity with your competitors and other stand-out social brands, but more importantly we’ll assess your performance against your goals.
USE OF PLATFORM NORMS
Knowing whether you’re doing it right in social can be hard, so this audit aims to address design and copy elements, engagement levels and effort vs. reward measures to ensure you’re getting the most from this channelSuzana Bulearca, Head of Marketing
The change, and the beauty of social marketing now is that if you are saying the right thing to the right people then budget doesn’t matter. If you are communicating in the best possible way, keeping in mind the interests of your audience, then your content will be shown to those people over an ad with huge budget behind it.
To win on social is very rarely about numbers of followers or likes. It is about engagement. It’s about being attention worthy in the first place and then created ways to get the right people to attract the right people's attention and then hold it over a sustained period.