The go-to marketing agency for luxury travel brands
Our team is made up of digital marketing experts and travel industry insiders. In a sector defined by prestige and fierce competition, we understand the challenges and opportunities luxury and boutique travel brands face when building visibility online and engaging discerning audiences across multiple channels.
Contact Adido today to find out how we can help refine your digital performance and achieve more from your marketing spend.
What we offer
SEO for luxury travel brands
Many luxury travel brands offer completely bespoke services which are hard to find online. But in an increasingly niche world, we know that there are destinations, hotels and cities which truly align with your luxury audience. SEO traffic might not be huge, but it will be highly relevant. Starting with a deep dive into your data and destinations, our SEO specialists will undertake in depth keyword research and competitor analysis to help identify goals and opportunities. For boosting those all-important enquiries, we’ll optimise your landing pages to ensure each one is user-friendly, search engine-friendly and designed to convert.
Content marketing
Having engaging, authoritative content on your site is essential for attracting and inspiring affluent travellers. Our content specialists combine creativity with data-driven insights to produce original, relevant content that resonate with your audience. We consistently monitor and adjust our approach in line with luxury travel trends to deliver the best results for your brand, ensuring your landing pages, blogs and articles are optimised to boost visibility.
PPC
PPC guarantees your brand is visible to potential travellers at key stages of the booking journey, whether they're exploring destinations for their next luxury escape or ready to book. Adido’s PPC experts are meticulous data analysts, creating targeted search ads that showcase your luxury brand’s unique selling points, while scrutinising data insights to optimise campaigns and maximise your ROI.
Social media advertising
Social media channels play a significant role in helping luxury travel brands showcase their offers and connect with their target audience. Our social media advertising strategists are experts in creating original and relevant ads, tracking and measuring performance and analysing results. We also know that your luxury and high net worth individuals are sometimes hard to find online. That’s why we create social media campaigns that are aligned with your goals, target audience, budget and key performance indicators.
Data analytics
We know that planning and booking luxury holidays can involve multiple touchpoints, so our data analysts will work closely with your team to uncover the most valuable insights into your performance. Our approach goes beyond tracking results; it includes detailed website audits, assessing offline conversions and reviewing attribution models to ensure maximum ROI. This level of analysis allows you to refine performance targets, strengthen reporting and build accurate forecasts.
Getting the most out of GA4
Since replacing Universal Analytics in July 2023, GA4 has presented digital marketers with some new challenges (resulting in the occasional headache!). We're here to help you unlock its full potential, turning the data it collects into clear, actionable insights. By tracking key events such as enquires, live chats or brochure downloads, we reveal how your users behave, what they prefer and what drives their decisions. These insights can then shape your marketing strategy and guide future planning.
Travel digital marketing expert & keynote speaker
Meet Andy Headington! With over 20 years' marketing experience, Adido's CEO is regularly seen on the conference circuit and across travel trade events.
Andy's expertise spans all areas of digital marketing, specifically tailored to the travel sector. He is a trusted contributor to industry publications such as Travel Weekly, TTG, Travolution and Travel Bulletin, and regularly leads training sessions for ABTA, ITT and AITO members. He has also presented at major digital marketing events like TTG Travel Summit, SMX London, SES London, SASCon Manchester and the UK Search Awards.
If you're looking for an experienced and engaging travel marketing trainer, moderator or speaker, get in touch!
