Your holiday park marketing specialists
Our team are real travel industry insiders. As long standing and active members of renowned travel organisations like ITT and ABTA, we know how to build effective digital marketing campaigns that drive traffic, conversions and revenue for your holiday park website.
Whether you need to tap into your social media audience, create engaging content, run targeted PPC ads or optimise your existing pages, our holiday park marketing strategists will find the right solution for you.
Contact Adido today to find out how we can help you make your marketing spend work harder.
What we offer
Holiday park SEO
We offer a comprehensive SEO service that covers every aspect of your organic search engine marketing strategy. We start by delving into your data so we have a clear picture of what we are working with, before conducting keyword research and carrying out competitor analysis to help identify goals and opportunities. For driving those all-important bookings, we can optimise your landing pages to ensure each one is user-friendly, search engine-friendly and ready to convert.
When exploring your site's technical SEO health, we undertake a full, meticulous technical audit looking at aspects such as meta titles, meta tags, page speeds, canonicals, links, duplicate content and crawl issues to iron out any issues that may be preventing your site from being 100% match fit.
Content marketing
Content marketing is paramount in attracting, engaging and retaining potential visitors to your holiday park. We know how to strike the perfect balance of creativity and data-backed reasoning, producing and promoting content that resonates with your target audience.
Our content marketing strategies are designed to boost brand awareness and trustworthiness, and we consistently monitor and adjust our strategy in line with industry trends to deliver the best results for your holiday park business, ensuring your content remains optimised for maximum visibility.
PPC
Effective PPC can get your holiday park website in front of potential customers at optimum stages of the booking journey, whether they're just thinking about a holiday or are ready to book a stay. Our fantastic PPC team are meticulous data analysts, creating targeted search ads that showcase your brand’s unique selling points, scrutinising data and exploring insights to optimise your campaigns and maximise your return on investment.
Social media advertising
Social media is an essential channel for holiday parks to reach and engage with their customers, showcasing their offers and destinations. Our social media advertising specialists know how to create engaging and relevant ads, tracking and measuring performance and analysing results. We can help build your social media campaigns, ensuring they are aligned with your goals, target audience, budget and key performance indicators.
Data analytics
Data insights are at the heart of any holiday park digital marketing strategy, offering benefits that enhance overall marketing effectiveness. We conduct thorough website tracking audits, analyse customer data, assess offline conversion points for closed-loop analysis and weigh up the use of different attribution models for better ROI, enabling you to better evaluate performance targets, improve your reporting capabilities and create forecasts.
Getting the most out of GA4
We can help you set up your GA4 account so it provides you with actionable insights and reports from all the data it collects when people interact with your website. We’ll track all the relevant events on your website, such as bookings, brochure downloads or newsletter sign-ups, highlighting how your users behave, what they prefer and what influences their decisions. This information can then form part of your marketing strategy and forward planning.
Hoburne Holidays
Hoburne Holidays operates seven UK holiday parks with highly seasonal demand. When we began working together, booking data was fragmented. This led to reactive marketing decisions, overspend during peak periods and missed opportunities in shoulder months.
We reorganised Hoburne’s booking data into clear daily and monthly reporting, revealing when and how bookings were actually made. These insights allowed us to plan PPC and SEO activity more confidently, avoid panic spend and focus budgets where they would have the greatest impact.
As a result, online bookings grew from 39% of total revenue in 2017 to 46% in 2018. Sales exceeded targets by 6% in 2018, organic traffic increased by 43% year on year and SEO-driven revenue rose by 37%.
