The go-to digital marketing agency for travel businesses
The Adido team is made up of digital marketing experts and travel industry insiders. We understand the challenges travel agents face when competing with well-known travel brands and OTAs. By tailoring your digital strategy, we can help you reach the right audience, improve visibility across search engines and social platforms and convert more of your website visitors into paying customers.
Contact Adido today to find out how we can help you make your marketing spend work harder.
What we offer
SEO for travel agents
For most travellers, the booking journey starts with a Google search. If your website isn’t showing up in those early searches, you’re missing out. Our SEO specialists start with detailed keyword research tailored to travel agents, identifying opportunities to attract clients searching for specific destinations, packages or expertise. We’ll optimise your site structure, landing pages and technical health to make sure your website is discoverable and trusted by both search engines and users.
Content marketing
Informative, original content is key to attracting and converting customers. From destination guides and inspirational blog posts to compelling landing pages, our content team creates engaging, SEO-friendly material that positions you as a leader in your niche. We adapt our approach in line with travel trends and customer behaviour to ensure your content builds trust and drives bookings.
PPC
PPC advertising can put your agency in front of potential clients exactly when they are searching for their next trip. Our PPC experts design targeted campaigns to showcase your services, highlight your special offers and ensure your budget is spent wisely.
Social media advertising
Social media is one of the most powerful tools a travel agent has in his or her armoury, and is the best platform to showcase offers and inspire trips. Our social media advertising strategists create eye-catching campaigns that engage audiences and deliver measurable results, making sure your campaigns reach the right people at the right time.
Data analytics
We know that booking holidays often involves multiple touchpoints. Our data analysts will work with you to uncover insights from your website and campaigns, helping you understand what’s working and where improvements can be made. We go beyond simply tracking results; performing detailed website audits, assessing offline conversions and reviewing attribution models to ensure maximum ROI.
Getting the most out of GA4
Since the switch from Universal Analytics to GA4, travel agents have had to rethink how they track performance. We’ll help you use GA4 effectively, setting up meaningful events such as enquiries, calls and brochure downloads. These insights highlight user behaviour, allowing you to refine strategies and plan future campaigns with confidence.
Not Just Travel
Not Just Travel runs a fast-growing UK travel franchise with hundreds of franchisee microsites. Their existing WordPress multisite setup struggled to handle this scale, causing slow load times, frequent outages and publishing delays of up to 12 hours.We designed and built a bespoke platform to support scale without sacrificing speed or reliability. Using a custom Laravel build hosted on AWS, with shared assets and no content duplication, content could be published instantly and new franchisee sites launched in minutes without developer input.
The new platform delivered 99.99% uptime, reduced stored data by 94% and significantly improved performance. Time to first byte fell by 88%, average page load times dropped to around two seconds and traffic and engagement increased substantially.
