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A new report published this summer showed the global grocery market has grown by 15% to £37 billion. in 2016, global FMCG online sales grew by 26%, with e-commerce now contributing to 35% of global FMCG growth. The report - Kantar Worldpanel's quarterly FMCG e-commerce index - showed sales continuing to rise, particularly in the world's most advanced e-commerce markets, with the UK seeing a 7% increase - the largest growth out of the mature markets, showing it is now more important than ever for FMCG brands to have an online presence.
With almost everything we do moving online these days, we find that everything can be done for us with merely a click of a finger. But, is the FMCG industry really ready for the shift to the online world?
There is clear that there is a lot of competition between FMCG giants and smaller, emerging brands on social media and arguably, smaller brands are one step ahead.
We are currently in the midst of a digital revolution, with people spending twice as much time online compared to a decade ago. Where the audience roams, advertising will follow. UK mobile ad spending is forecast to reach almost £7 billion by the end of the year (representing more than a third of the UK media ad investment).
Last year confirmed mobile web use had overtaken desktop use. FMCG brands are already adopting this approach and are currently the second highest spending industry on mobile advertising, however with mobile usage continuing to rise, other FMCG brands really do need to consider their online presence.
This year marked the 7th annual Adido Attention Summit, taking place at The Hilton in Bournemouth. We brought together 200 marketing professionals to enjoy some top industry speakers, workshops, and seminars.
There could be a whole PPC bible of commonly asked questions and answers, I've picked 10 questions that I think are most common for PPC newbies and tackled them with quick, understandable answers.
Even in our automation-obsessed day & age, we’re all still human and we all still make mistakes. Even the most seasoned PPC professional makes mistakes. I’m going to go through some of the most common mistakes made in PPC so they can be avoided.