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A new report published this summer showed the global grocery market has grown by 15% to £37 billion. in 2016, global FMCG online sales grew by 26%, with e-commerce now contributing to 35% of global FMCG growth. The report - Kantar Worldpanel's quarterly FMCG e-commerce index - showed sales continuing to rise, particularly in the world's most advanced e-commerce markets, with the UK seeing a 7% increase - the largest growth out of the mature markets, showing it is now more important than ever for FMCG brands to have an online presence.
With almost everything we do moving online these days, we find that everything can be done for us with merely a click of a finger. But, is the FMCG industry really ready for the shift to the online world?
There is clear that there is a lot of competition between FMCG giants and smaller, emerging brands on social media and arguably, smaller brands are one step ahead.
We are currently in the midst of a digital revolution, with people spending twice as much time online compared to a decade ago. Where the audience roams, advertising will follow. UK mobile ad spending is forecast to reach almost £7 billion by the end of the year (representing more than a third of the UK media ad investment).
Last year confirmed mobile web use had overtaken desktop use. FMCG brands are already adopting this approach and are currently the second highest spending industry on mobile advertising, however with mobile usage continuing to rise, other FMCG brands really do need to consider their online presence.
We are often asked 'what ROI should I expect from my digital marketing budget?' So, in this blog, we take a deep dive to try and find the answer!
We are living through times that are as unprecedented as they are uncertain. Needless to say that for marketers, the term 'business as usual' simply no longer cuts it as the world finds itself in the grip of the COVID-19 pandemic.
Amazon's ad business is booming, leverage their success to generate more revenue for your e-commerce business. Don't worry, you're not alone, we're here to help!