We are dreadfully sorry, but you appear to be using a rather out of date browser…
There's nothing wrong with that but our site was built to take advantage of the latest HTML & CSS features.
If you want to look at updating to a newer browser you can visit this site to get an idea of the options you have: https://whatbrowser.org/
A new report published this summer showed the global grocery market has grown by 15% to £37 billion. in 2016, global FMCG online sales grew by 26%, with e-commerce now contributing to 35% of global FMCG growth. The report - Kantar Worldpanel's quarterly FMCG e-commerce index - showed sales continuing to rise, particularly in the world's most advanced e-commerce markets, with the UK seeing a 7% increase - the largest growth out of the mature markets, showing it is now more important than ever for FMCG brands to have an online presence.
With almost everything we do moving online these days, we find that everything can be done for us with merely a click of a finger. But, is the FMCG industry really ready for the shift to the online world?
There is clear that there is a lot of competition between FMCG giants and smaller, emerging brands on social media and arguably, smaller brands are one step ahead.
We are currently in the midst of a digital revolution, with people spending twice as much time online compared to a decade ago. Where the audience roams, advertising will follow. UK mobile ad spending is forecast to reach almost £7 billion by the end of the year (representing more than a third of the UK media ad investment).
Last year confirmed mobile web use had overtaken desktop use. FMCG brands are already adopting this approach and are currently the second highest spending industry on mobile advertising, however with mobile usage continuing to rise, other FMCG brands really do need to consider their online presence.
As the travel and tourism sector flies into 2020, we take a minute to explore the in-industry changes to make their force felt in 2020 and the decade beyond.
As we head into the New Year, and indeed the new decade, this blog explores what trends we can expect to see in the booming cruising market
It's easy for people to claim that they have very strong conversion rates, the reality is that when looking at what they're actually bidding on, it's not necessarily where their growth areas are. In this video series we break down how to use metrics the right way.