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10. Education - it’s what we do! We’re not here to sell, just to teach you lots!
Our primary goal for running events has always been not to try and sell our services as an agency, but to educate as many people as we can about the latest digital strategies that work.
I’m passionate for sharing knowledge and helping the local community and my commitment has led me to two great things; firstly to join the great board at Silicon South and also to take the Chair for the Digital South group with Business South.
Both are great fun as well as helping to start to connect the dots in our region. I want to support helping and educating professionals in our fantastic part of the world and that’s why we started and continue to run our Attention! Events. We make sure our guests have enough time to soak up the latest thinking, opinions and ideas from our industry experts; and wait until you see our best speaker line up yet at Attention! 2018.
I’m so proud of our content plan this year; if you’re a professional in marketing then I know every single minute of Attention! will be of use to you in your day to day world. Of course we’ll be looking at emerging technologies and their importance; but we’ll also give valuable advice on current fundamental skills, as well as inspiring you with some of our awesome speakers.
We’ve worked so hard to make sure our agenda is engaging, interesting and inspirational and we love brilliant speed speakers (try to say that quickly ten times!). The concept is one theme with 20 slides every 20 seconds - you have to be quick! Last year our attendees got so much out of our topics we couldn’t not bring them back for 2018.
I was really proud to launch our new concept event a couple of months ago; Attention! 20:20 Digital Debates. In summary, two speakers have 20 minutes each to debate their side of a current industry topic, followed by a Q&A session. Why 20 minutes each? We realise that time is precious but also that we shouldn’t just hear how rosy technology can be. We want to hear both sides of the argument.
As part of the debate we wanted audience participation and there was a fantastic energy in the room. Feedback from our first debate was outstanding as we welcomed two experts Timo Peach and Nichola Stott onto stage to discuss the pros and cons of voice search.
We’ll be kicking off this years’ Attention! with our next debate and it will definitely be a lively way to start the day and get our attendees debating and thinking!
You get to pick from four different workshops that will share some invaluable skills in improving your digital marketing expertise. The team at Adido work tirelessly to keep up to date with all the most relevant information and can’t wait to share their thoughts and advice with you.
We’ve worked harder than ever before to bring together an outstanding speaker line up in 2018. Our annual conference in its sixth year in our beautiful seaside town is definitely up there with some of the bigger (and very expensive!) events in London, Bristol and Manchester.
We pride ourselves in attracting some of the best expertise in the industry and are so excited to have announced our first three headline speakers already - Jo Fairley (Founder of Green & Black’s, Craig Pugsley (former Head of Innovation & Researcher at Just Eat) and Mary Keane-Dawson (former Exec of Ogilvy & CEO of TRUTH; and expert in fascinating Blockchain technology). Everyone who we invite to the stage is someone I’ve personally seen or know someone very trusted to recommend them.
We still have three more amazing speakers to announce over the next few weeks and my only concern is the room won’t be big enough, it could easily be standing room only!
4. FREE - JUST BECAUSE IT’S FREE DOESN’T MEAN IT’S NOT WORTH COMING
So many events these days can cost a massive chunk of your budget. Add that to the time you’re taking out of your busy calendar and it can sometimes feel a challenge to justify signing up. I recently enquired about a conference and a ticket for one delegate was over £2000! Don’t get me wrong, it was a great looking event… but we are offering expertise at the same level in, I think, a better location! We’ll even provide delicious food and drinks! We do it for free as we genuinely want to reach as many as people as possible so hope a free ticket price gets that many more people to engage with our content.
3. NETWORKING WITH LIKE-MINDED PEOPLE - GREAT BRANDS ATTEND OUR EVENTS
There are lots of opportunities to chat with fellow marketers and business owners at Attention! We’ve always been fortunate enough to see some fantastic brands attend (LV=, Organix, IBM, Natwest, Southampton Airport, RNLI, Twinings to name but a few) and during breaks, lunch and over a post-conference cocktail, you can meet up and have a chat.
What’s not to like about this? We’ve booked the iconic 5-star Hilton Hotel in the heart of Bournemouth to hold our conference. The food and post-conference drinks in their gorgeous top floor Skybar will be amazing. I’m just hoping for some beautiful weather and to watch a great sunset on the beach after what will be a fantastic day.
There is a reason we booked Attention! 2018! for a Thursday in the summer… We are lucky enough to be based in one of the most beautiful seaside locations in the country. Why not book a well earned Friday off work and spend a long weekend in Bournemouth? It’s a rare opportunity for some to soak up new ideas as well as relaxing on the award winning beaches, feeling the sand between your toes so you can start Monday morning ready to put lots of new things into practice!
Attention! is back! Our annual Digital Marketing Summit returns to the stylish Hilton Hotel on 28 June 2018. Register to secure your place now and be kept up to date with all the latest news...
Why not come to our unmissable event by the sea and then make a weekend of it...
Hilton Bournemouth is alive with quirk, character and exciting detail. The innovative design, destination restaurant Schpoons & Forx headed by Chef Matt Budden, and LEVEL8IGHT The Sky Bar make it a truly unforgettable experience. What’s more, this supremely cool hotel is just a five minute walk from the beach, promenade and lively town centre - making it the perfect place for a refreshing seaside getaway that’s only two hours from London.
‘Love the way it all binded together.’Mark Masters, ID Group
This year marked the 7th annual Adido Attention Summit, taking place at The Hilton in Bournemouth. We brought together 200 marketing professionals to enjoy some top industry speakers, workshops, and seminars.
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