The latest installment from my mini series on SEO tips is in response to another audience question:

What daily/weekly checks should you do?


  1. Are you still indexed? - Head to Google and search for 'site: yourdomain'
  2. Search console data - look out for...
    1. Manual penalties
    2. Security issues
    3. Errors (a change in the number)
    4. Increase in excluded pages
    5. Decrease in number of valid pages
  3. Rankings - any fluctuations here that are of a concern
  4. Traffic performance - is it normal? stable?
  5. Conversion results - are these normal?
  6. Ranking opportunities - these daily checks could trigger a change in tact (for a short period of time) to maximise an opportunity to gain (or avoid losses) on changes to keyword rankings. Strike whilst the iron is hot!

If you want a more intense checklist process, find out how to conduct a technical SEO site audit here!

And currently, that's all folks! During the height of lockdown I compiled all these videos from my toddler's bedroom. For the full playlist you can visit YouTube.

SEO tips from a toddler's bedroom - the complete list

Watch them all
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Meet the author ...

Tom Crewe

Head of SEO

Tom has a genuine drive to be a thought leader in SEO and puts his all into every campaign. He knows how to make the most out of your website and get you set up for search engine ...