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It’s often easy to forget that there are alternative sources other than Google that can drive valuable traffic to your website. With Google constantly changing what it favours for SEO purposes, it is beneficial for any business with an online presence to try more organic approaches to maintain website traffic. Of course, Google is still a well-proven means of generating traffic to your site as it holds a huge 75% share of the search engine market but maintaining your traffic without it provides you with a backup source of traffic, should Google change its algorithms dramatically.
The overall key to driving and maintaining traffic on your site is to develop high-quality content assets that attract backlinks, social media shares and traffic. Gaining increased traffic is almost impossible if you don’t have the quality content that can attract shares and re-shares for your business. You can visit our content marketing page to learn more about the content marketing services we offer.
bringing traffic to your blog pages
Email marketing is still one of the best strategies in terms of driving traffic and conversions. Email campaigns are a great way of reminding your customers of the value you are offering and can also be an effective method of building relationships through providing quality content.
SEO is an industry built around innovation. Brand new tips, techniques and industry practices are constantly being introduced and those who can’t keep up get left behind. But where should you be looking for all your latest SEO news?
We’ve previously discussed 5 essential tips for FMCG content marketing strategies in 2015, however we think it’s time for a bit of an update to see what’s going on today…
Those well versed in SEO know that a key part of the job is keeping up with any of the latest innovations and updates from Google. This blog will discuss some of these updates, and what sort of impact you can expect them to have on your SEO.