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It’s often easy to forget that there are alternative sources other than Google that can drive valuable traffic to your website. With Google constantly changing what it favours for SEO purposes, it is beneficial for any business with an online presence to try more organic approaches to maintain website traffic. Of course, Google is still a well-proven means of generating traffic to your site as it holds a huge 75% share of the search engine market but maintaining your traffic without it provides you with a backup source of traffic, should Google change its algorithms dramatically.
The overall key to driving and maintaining traffic on your site is to develop high-quality content assets that attract backlinks, social media shares and traffic. Gaining increased traffic is almost impossible if you don’t have the quality content that can attract shares and re-shares for your business.
Email marketing is still one of the best strategies in terms of driving traffic and conversions. Email campaigns are a great way of reminding your customers of the value you are offering and can also be an effective method of building relationships through providing quality content.
The travel landscape is changing; and there’s more than ever to think about when it comes to planning and implementing the perfect travel marketing campaign and attracting the right customers.
Video is a powerful way for travel and tourism brands to showcase the experiences they are offering and can help build trust, resonate with their audience and ultimately trigger bookings. Discover why effective use of video in travel is a must...
With Google constantly changing what it favours for SEO purposes, it is beneficial for any business with an online presence to try more organic approaches to maintain website traffic.