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It’s often easy to forget that there are alternative sources other than Google that can drive valuable traffic to your website. With Google constantly changing what it favours for SEO purposes, it is beneficial for any business with an online presence to try more organic approaches to maintain website traffic. Of course, Google is still a well-proven means of generating traffic to your site as it holds a huge 75% share of the search engine market but maintaining your traffic without it provides you with a backup source of traffic, should Google change its algorithms dramatically.
The overall key to driving and maintaining traffic on your site is to develop high-quality content assets that attract backlinks, social media shares and traffic. Gaining increased traffic is almost impossible if you don’t have the quality content that can attract shares and re-shares for your business. You can visit our content marketing page to learn more about the content marketing services we offer.
bringing traffic to your blog pages
Email marketing is still one of the best strategies in terms of driving traffic and conversions. Email campaigns are a great way of reminding your customers of the value you are offering and can also be an effective method of building relationships through providing quality content.
As 2020 approaches we reflect on the role of the PPC professional amidst the landscape of automation and Google's mission to change the way we manage our campaigns.
You’ve probably heard a great deal about ad truncation floating about at the moment, but what does it mean? I'll take you through everything you need to know in this blog.
Born between 1965 and 1980, Generation X is infamously depicted as a bridge between Baby Boomers and Millenials. Today, they're busy-bees, juggling home-ownership, childcare and careers that are in their peak.