We are dreadfully sorry, but you appear to be using a rather out of date browser…

There's nothing wrong with that but our site was built to take advantage of the latest HTML & CSS features.

If you want to look at updating to a newer browser you can visit this site to get an idea of the options you have: https://whatbrowser.org/

Three Creative Hacks for Instagram Stories That Pop!

Profile image for Robin Brooks

Three Creative Hacks for Instagram Stories That Pop!

Some information I’ve gathered from various educational sessions in Facebook’s Blueprint course have been Instagram hacks that can elevate any brand by creating a more engaging Story experience.

Here’s a list of three of my favourites:

1. Rainbow text

You have a multitude of options when it comes to the text colour you choose in your Instagram Stories, including colours that are in your image. However there is a hack available that not many Instagrammers are aware about that can really make your Stories POP. Rainbow text…. I’ll just leave that there for a while…

  1. First choose a beefy text that is bolder than most, I like the “Strong” text option
  2. Select or highlight all of your text
  3. Press and hold on the colour of your choice with one finger
  4. Then with another finger, click the right highlight marker of the text then swipe both fingers across both the text and the colour tray

 

 

2. Motion pinning

Some people have tried this and failed terribly… I still do, however there is light at the end of the tunnel.

Motion pinning essentially gives you the ability to attach an emoji style object or logo to something in a video and when that video plays the object follows the person, hand, finger or cat etc.

The issue many experience is because the camera needs to detect the difference between the object that you are pinning something to and the background. So ideally you want the background to be an exact opposite colour to the pinning target.

Essentially the software has trouble separating the surface you're pinning an object to and the surroundings if the colours are similar.  Tip; make sure you have picked your object and surrounding well

So how do you motion pin? 

  1. Well first capture a video
  2. Open your Story and select the square face that looks like it’s peeling at one corner
  3. Choose your object…
  4. Hold down your object and place it in the desired location. (a video timeline should appear)
  5. Scroll forwards and backwards through the video to find the perfect spot and hit “pin”
  6. Post your Story!

 

 

A great way to use motion pinning is with travel, you can use text location stickers and pin them to objects on your video.  Advertising a holiday in New York, why not have New York pinned to a hotdog being handed to you by a street vendor?  The opportunities are endless. 

tap to reveal

Probably one of the hardest hacks to pull off, but one with possibly the most potential.  With Instagram Stories you can create a 'Tap to Reveal' scratch card experience, keeping your audience guessing and getting them to interact with your content.

To make your very own Instagram Stories ‘Scratch Card’ simply the image you want to use as your hidden picture.

 

Select the pen tool and cover your image with your desired colour then save the first image. This then creates your story frame.

Now select your eraser and erase a section of your image and save again, rinse and repeat for as many reveal frames as you want until your full image is shown.  Naturally its takes a few practice attempts before you make the experience really engaging but a great example for the use of this would be revealing a competition winner or announcing a new product or offer etc.

Once done you then just have to upload your preferred sequence to your Story and when your audience view and click through another part of your image is revealed.

 

summary

And there you have it; three hacks that will have your Instagram account capturing the attention of your target audience and have them begging for more.

If you’d like to take your brand to the next level and get the attention of your target audience why not drop us a line and let us Explore, Create and Captivate!

Find out more about how to take your travel marketing to new heights

 

BACK TO BLOG

Our Latest Blogs

Three Creative Hacks for Instagram Stories That Pop

Learn how Instagram hacks can elevate your brand by creating a more engaging story experience.

Read More

Attracting First Time Skiers

As autumn turns to winter, the Travel Market turns its focus to the ski season and winter breaks. How can you attract new skiers and gain customers for life?

Read More

25 Top Examples for a Killer Social Media Marketing Strategy

Social Media Marketing can be a nightmare especially when you don’t know where to reach your target audience. So, what are the best ways to get noticed as a business among your markets?

Read More

How can we help you?

  1. Blog
  2. Three Creative Hacks for Instagram Stories That Pop
We'd love to hear from you

I want to

The Attention Model

The Attention Model

Discover Attention: what is it and why you need it to succeed in the digital realm. Turn brand strangers into loyal brand followers and get your brand the focus it requires within a world of marketing noise.

Get Attention For Your Brand