Jackson Rawlings from Site Visibility presents his keynote digital marketing seminar on how to build sustainable and beneficial relationships for outreach on behalf of the trickiest of clientele.
As part of Let's Do Digital Southern Summit 2015 we invited Jackson Rawlings to deliver a keynote speech.
Jackson was an Outreach Manager at the world's most visited (and possibly most hated!) news site - the MailOnline - and now works as a Digital Content & PR Campaign Manager for SiteVisibility in Brighton.
Outreach can be difficult at the best of times, so how do you go about building beneficial, sustainable relationships for clients with less-than-pristine reputations? Jackson Rawlings provides insight into the tactics used with one of the toughest clients out there - the Daily Mail Online - including how to approach blogger negativity, transforming bad relationships into good ones and building an effective plan for brand reputation enhancement.
Watch his presentation below and download the slides to read along.