We are dreadfully sorry, but you appear to be using a rather out of date browser…

There's nothing wrong with that but our site was built to take advantage of the latest HTML & CSS features.

If you want to look at updating to a newer browser you can visit this site to get an idea of the options you have: https://whatbrowser.org/

Outreach for the Toughest of Clients

Profile image for Andy Headington

Jackson Rawlings from Site Visibility presents his keynote digital marketing seminar on how to build sustainable and beneficial relationships for outreach on behalf of the trickiest of clientele.

As part of Let's Do Digital Southern Summit 2015 we invited Jackson Rawlings to deliver a keynote speech. 

Jackson was an Outreach Manager at the world's most visited (and possibly most hated!) news site - the MailOnline - and now works as a Digital Content & PR Campaign Manager for SiteVisibility in Brighton.

Outreach can be difficult at the best of times, so how do you go about building beneficial, sustainable relationships for clients with less-than-pristine reputations? Jackson Rawlings provides insight into the tactics used with one of the toughest clients out there - the Daily Mail Online - including how to approach blogger negativity, transforming bad relationships into good ones and building an effective plan for brand reputation enhancement.

Watch his presentation below and download the slides to read along.  

 

Back to blog

Our Latest Blogs

My First Week With Alexa...

Join our Paid Media Manager David Berendt's journey with Alexa on his first week owning the Amazon Echo Show.

Read More

ATTENTION 20:20 DIGITAL DEBATE

Here at Adido we’re launching a new concept in 2018; our Attention 20:20 Digital Debates, and we plan to run a series of events throughout the year.

Read More

Travel Digital Marketing Trends In 2018

The Travel and Tourism Industry is a competitive place - find out more about the 2018 digital trends here.

Read More

How can we help you?

  1. Blog
  2. Outreach for the Toughest of Clients
I want to

The Attention Model

The Attention Model

Discover Attention: what is it and why you need it to succeed in the digital realm. Turn brand strangers into loyal brand followers and get your brand the focus it requires within a world of marketing noise.

Get Attention For Your Brand