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Opening Let's Do Digital Southern Summit 2015 was Stuart Robertson from Hampshire Cricket. His keynote seminar discusses his unique experience in reinventing a traditional sport to suit modern customer's needs.
Stuart has a passion for innovation and delivering fantastic customer experiences. An experienced sports business professional, having held senior commercial positions at both governing body and club level, he is responsible for directing the sales and marketing strategy for The Ageas Bowl, home of Hampshire Cricket.
Recognised as the 'creator' of Twenty20 Cricket whilst in his role as the ECB's Marketing Manager, Stuart discusses his experience reinventing a traditional sport by truly identifying, understanding and meeting its customers' needs and ensuring spectator entertainment through innovation. This presentation gives a unique insight into how a sport with rich heritage adapted to modern consumers' needs and asks if your business can do the same.
Watch his presentation below and download the slides to read along.
This year’s Institute of Travel & Tourism Conference was held in Split, Croatia between 10th – 12th June. Discover what Andy, Alex & Kherrin got up to and learnt from this conference by the Dalmatian coast.
There could be a whole PPC bible of commonly asked questions and answers, I've picked 10 questions that I think are most common for PPC newbies and tackled them with quick, understandable answers.
When it comes to marketing your travel site, SEO is one of your best bets for facilitating a long term marketing plan and getting your brand out there. But are you getting the most out of your SEO strategy?