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Opening Let's Do Digital Southern Summit 2015 was Stuart Robertson from Hampshire Cricket. His keynote seminar discusses his unique experience in reinventing a traditional sport to suit modern customer's needs.
Stuart has a passion for innovation and delivering fantastic customer experiences. An experienced sports business professional, having held senior commercial positions at both governing body and club level, he is responsible for directing the sales and marketing strategy for The Ageas Bowl, home of Hampshire Cricket.
Recognised as the 'creator' of Twenty20 Cricket whilst in his role as the ECB's Marketing Manager, Stuart discusses his experience reinventing a traditional sport by truly identifying, understanding and meeting its customers' needs and ensuring spectator entertainment through innovation. This presentation gives a unique insight into how a sport with rich heritage adapted to modern consumers' needs and asks if your business can do the same.
Watch his presentation below and download the slides to read along.
Within this blog, we’ll be taking a journey through the principles at the crux of crafting a successful content marketing strategy.
SEO and PPC are a vital form of search engine marketing to generate traffic to their website and generate some form of conversion. There are fundamental differences between both SEO and PPC and understanding those differences is essential.
I’ve been running websites now for over 13 years, one thing that baffles me is how much businesses are willing to pay for their website hosting. I would much rather pay more for a service and know what I am getting.