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Opening Let's Do Digital Southern Summit 2015 was Stuart Robertson from Hampshire Cricket. His keynote seminar discusses his unique experience in reinventing a traditional sport to suit modern customer's needs.
Stuart has a passion for innovation and delivering fantastic customer experiences. An experienced sports business professional, having held senior commercial positions at both governing body and club level, he is responsible for directing the sales and marketing strategy for The Ageas Bowl, home of Hampshire Cricket.
Recognised as the 'creator' of Twenty20 Cricket whilst in his role as the ECB's Marketing Manager, Stuart discusses his experience reinventing a traditional sport by truly identifying, understanding and meeting its customers' needs and ensuring spectator entertainment through innovation. This presentation gives a unique insight into how a sport with rich heritage adapted to modern consumers' needs and asks if your business can do the same.
Watch his presentation below and download the slides to read along.
What is the Nations favourite pancake topping? How big was the biggest ever pancake? And who the heck has butter and sugar on their pancake? Find out here.
Practice your flips for pancake day with the great Adido toss - share your scores on Twitter @adido
YouTube is turning 12 years old, so to celebrate we want to take a look at how the video sharing site first started and what innovative new developments have been made recently.