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Opening Let's Do Digital Southern Summit 2015 was Stuart Robertson from Hampshire Cricket. His keynote seminar discusses his unique experience in reinventing a traditional sport to suit modern customer's needs.
Stuart has a passion for innovation and delivering fantastic customer experiences. An experienced sports business professional, having held senior commercial positions at both governing body and club level, he is responsible for directing the sales and marketing strategy for The Ageas Bowl, home of Hampshire Cricket.
Recognised as the 'creator' of Twenty20 Cricket whilst in his role as the ECB's Marketing Manager, Stuart discusses his experience reinventing a traditional sport by truly identifying, understanding and meeting its customers' needs and ensuring spectator entertainment through innovation. This presentation gives a unique insight into how a sport with rich heritage adapted to modern consumers' needs and asks if your business can do the same.
Watch his presentation below and download the slides to read along.
As the travel and tourism sector flies into 2020, we take a minute to explore the in-industry changes to make their force felt in 2020 and the decade beyond.
As we head into the New Year, and indeed the new decade, this blog explores what trends we can expect to see in the booming cruising market
It's easy for people to claim that they have very strong conversion rates, the reality is that when looking at what they're actually bidding on, it's not necessarily where their growth areas are. In this video series we break down how to use metrics the right way.