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Opening Let's Do Digital Southern Summit 2015 was Stuart Robertson from Hampshire Cricket. His keynote seminar discusses his unique experience in reinventing a traditional sport to suit modern customer's needs.
Stuart has a passion for innovation and delivering fantastic customer experiences. An experienced sports business professional, having held senior commercial positions at both governing body and club level, he is responsible for directing the sales and marketing strategy for The Ageas Bowl, home of Hampshire Cricket.
Recognised as the 'creator' of Twenty20 Cricket whilst in his role as the ECB's Marketing Manager, Stuart discusses his experience reinventing a traditional sport by truly identifying, understanding and meeting its customers' needs and ensuring spectator entertainment through innovation. This presentation gives a unique insight into how a sport with rich heritage adapted to modern consumers' needs and asks if your business can do the same.
Watch his presentation below and download the slides to read along.
Christmas campaigns can be a bit of a mixed bag; for some, the endless stream of typical themes associated with these campaigns can become pretty tiresome. So, we've compiled a list of some of our favourite Christmas campaigns for you to draw inspiration from this holiday season.
Being a stressful time of year, the importance of a strong customer journey and the necessity of a simple experience is more profound than it is at any other time of year for B2C businesses. Particularly in the digital age where online shopping has become the preferred medium for securing gifts.
It's easy for businesses to fall into the trap of over festi-fying their brand image. However, once every so often, businesses get their Christmas branding right; so right they have become part-and-parcel of what we associate as being Christmas time.