In the last episode I mentioned a method for dealing with duplicate content which was canonicalisation. In this installment of my SEO tips from a toddler's bedroom I discuss canonical tags, what they are, how to apply them and how to check them.

Plus don't miss the bloopers at the end where the perils of working in a toddler's bedroom are included for your entertainment.

How to apply canonical tags

Canonical tags are a way to inform search engines of your preferred URL for indexing if you have more than one page with the same/similar content.

To implement a canonical tag you need access to the HTML of your webpage.

  • The canonical tag is a snippet of code that looks something like this: <link rel='canonical' href=" "/>
  • The canonical tag will point to your preferred version of the URL.
  • Whilst Google may crawl both URLs, it will only index one so you won't be penalised for having duplicate content.

How to check canonical tag implementation

  1. To view page source - right click on your webpage
  2. Control F and search for 'canonical'
  3. Check that the url part of href= is the URL of the page you would prefer to be indexed
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Tom Crewe

Head of SEO

Tom has a genuine drive to be a thought leader in SEO and puts his all into every campaign. He knows how to make the most out of your website and get you set up for search engine ...