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TripAdvisor attracts over 300 million average users a month, has over 7 million registered businesses and is home to over 730 million reviews. TripAdvisor is considered a high authority site which has a significant impact on your SEO, so getting your ranking as high as possible could do wonders in ensuring customers use your business, instead of your competitors.
The key driving force behind your TripAdvisor ranking is their Popularity Ranking Algorithm. This algorithm uses three main factors to decide the position of your business against your competitors:
The more reviews you have, the better. TripAdvisor needs access to a large amount of reviews in order to provide a statistically meaningful comparison with other businesses.
How can you improve your TripAdvisor review quantity?
It is a common rule that the higher ratings you get results in higher rankings. The quality is determined by your ‘bubble’ score, which is affected by each customer’s review, especially the rating that the customer provided in their feedback.
How can you improve your TripAdvisor review quality?
More value is awarded to the most recent reviews, making it extremely important to have a constant stream of positive reviews of your business. TripAdvisor has also stated that review quantity and recency are linked closely, meaning a large number of new reviews will hold more weight than the same number of reviews posted weeks ago.
How can you improve your TripAdvisor review recency?
Just like trying to rank your business in the search engines, trying to rank on TripAdvisor takes time and effort. However, helping the algorithm understand why your business should rank all comes down to a good combination of quality, quantity and recency. Achieving this means your business deserves a higher spot on the TripAdvisor popularity list and gives you the best chance at standing out to millions of potential customers.
Christmas campaigns can be a bit of a mixed bag; for some, the endless stream of typical themes associated with these campaigns can become pretty tiresome. So, we've compiled a list of some of our favourite Christmas campaigns for you to draw inspiration from this holiday season.
Being a stressful time of year, the importance of a strong customer journey and the necessity of a simple experience is more profound than it is at any other time of year for B2C businesses. Particularly in the digital age where online shopping has become the preferred medium for securing gifts.
It's easy for businesses to fall into the trap of over festi-fying their brand image. However, once every so often, businesses get their Christmas branding right; so right they have become part-and-parcel of what we associate as being Christmas time.