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Returning to Let's Do Digital for the second year was Adriano Accardo, Senior Agency industry manager at Google UK.
His informative keynote lifted the lid on the workings of Google and took a look behind their latest projects and technology. Demonstrating the changing search environment and the way that audiences are adapting their search behaviour.
With over 10 years experience in paid search media and online marketing, Adriano works very closely with some of the Top UK Digital Agencies. His role is to be an evangelist for Google products and to support clients and agencies with their online marketing strategy. Adriano was perfectly positioned to give this unmissable talk on the topic of the latest happenings at Google and the search industry.
Watch his presentation below and download the slides to read along.
This year’s Institute of Travel & Tourism Conference was held in Split, Croatia between 10th – 12th June. Discover what Andy, Alex & Kherrin got up to and learnt from this conference by the Dalmatian coast.
There could be a whole PPC bible of commonly asked questions and answers, I've picked 10 questions that I think are most common for PPC newbies and tackled them with quick, understandable answers.
When it comes to marketing your travel site, SEO is one of your best bets for facilitating a long term marketing plan and getting your brand out there. But are you getting the most out of your SEO strategy?