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Returning to Let's Do Digital for the second year was Adriano Accardo, Senior Agency industry manager at Google UK.
His informative keynote lifted the lid on the workings of Google and took a look behind their latest projects and technology. Demonstrating the changing search environment and the way that audiences are adapting their search behaviour.
With over 10 years experience in paid search media and online marketing, Adriano works very closely with some of the Top UK Digital Agencies. His role is to be an evangelist for Google products and to support clients and agencies with their online marketing strategy. Adriano was perfectly positioned to give this unmissable talk on the topic of the latest happenings at Google and the search industry.
Watch his presentation below and download the slides to read along.
Within this blog, we’ll be taking a journey through the principles at the crux of crafting a successful content marketing strategy.
SEO and PPC are a vital form of search engine marketing to generate traffic to their website and generate some form of conversion. There are fundamental differences between both SEO and PPC and understanding those differences is essential.
I’ve been running websites now for over 13 years, one thing that baffles me is how much businesses are willing to pay for their website hosting. I would much rather pay more for a service and know what I am getting.