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We invited LV= to present a guest lecture at our Let's Do Digital Southern Summit 2015. The insurance company has seen many changes over recent years and Paul Wishman, Group Ecommerce Director, described how they managed their digital transformation.
Paul's remit at LV= includes overseeing all ecommerce related activity including digital marketing, aggregator and life portal relationships, management of LV.com and other group websites plus emerging new channels such as social media and mobile.
Watch Paul's presentation below and download the slides to read along.
The Adido gang headed off to BrightonSEO again in April. Here is what they learnt about the future of voice search.
Ever had a conveniently placed Facebook Ad relating to your conversation? This blog is for you...
What is the Nations favourite pancake topping? How big was the biggest ever pancake? And who the heck has butter and sugar on their pancake? Find out here.