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We invited LV= to present a guest lecture at our Let's Do Digital Southern Summit 2015. The insurance company has seen many changes over recent years and Paul Wishman, Group Ecommerce Director, described how they managed their digital transformation.
Paul's remit at LV= includes overseeing all ecommerce related activity including digital marketing, aggregator and life portal relationships, management of LV.com and other group websites plus emerging new channels such as social media and mobile.
Watch Paul's presentation below and download the slides to read along.
Read Part 2 of David Berendt's talk on Voice Search and the implications is has for your business at our Attention! 2017 event.
Read Part 1 of David Berendt's talk on Voice Search and the implications is has for your business at our Attention! 2017 event.
Did you catch Tom's talk at Attention! 2017? Whether you missed it or just need a recap, here's all you need to know...