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As the old adage goes, content is king. Without content, there can be no communication. Without communication, there is less chance for growth.
If you're trying to decide whether content marketing is right for your business, you need to go to the mirror and ask yourself three key questions:
If the answer to all of the above is yes, then content marketing may well be for you, but it's by no means an easy feat.
Content marketing requires time and energy. It requires that your entire team buy into and pitch in with your content strategy. Most importantly, it requires budget.
One of the very first things you need to establish within the process of creating content is your overall aims for your content. While this will invariably vary from business to business, some common aims may include:
The all-important first step in designing cracking content is to take a step back and do some research. Within your research, you should be making a note of what sort of content is already out there, as well as what's popular and being consumed by your target market.
After conducting some background research it's time to get the cogs whirring and settle into a creative fervor as you brainstorm your content. There are several brainstorming techniques that we recommend to help you yield some really unique results. They include:
You can find more information on each of these brainstorming techniques in the video workshop below.
One of the first steps in shaping your content is to conduct keyword research.
Keyword research and incorporating keywords into your content piece is essential. Especially if you want your content to rank highly in Google, acquiring organic traffic.
There are several tools available to you to support you in conducting your keyword research:
After you've completed your research and possess a list of keywords to incorporate into your content piece, you need to begin creating a skeleton outline for your piece.
A skeleton structure for your content piece would typically be comprised of:
Optimisation of your content piece also comes within the planning process. There are a variety of ranking factors to consider within your optimisation. Crucially, you should be writing your content for people and then optimising afterwards.
In the video workshop below, we discuss several ranking factors to consider within the content optimisation process, including where to put your keywords, image optimisation and link architecture amongst others.
The act of promoting your content should begin before the content is even completed and is a vital aspect of maximising the reach of your content piece. Before finishing your piece, you should give thought to:
After publishing your content piece, there is an assortment of ways to promote it.
In today's day and age, social media is unmistakably going to be invaluable in advancing the scope of your content.
Similarly, an effective outreach strategy can work wonders in promoting content.
Moreover, content syndication on high-domain authority websites can prove to be decisive in content amplification.
You can find out what steps to take in promoting your content piece on social media, via an outreach strategy and content syndication within the video workshop below.
We hope that you've found the information presented in these workshops useful.
If you feel that you're in need of a little more insight in regards to content creation, why not get in touch?
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