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A new look for Cadbury's is launching in the UK this month after Pearlfisher created their global rebrand.
The solution was to create a finish that encapsulated the idea of “Say what you see”. Gone are the old product shots that are now replaced with ‘joyful’ expressions of each flavour. Importantly though, the heritage of Cadbury's still remains.
The new approach means each flavour can have its own identity so it can cross different tastes and cultures.
Matthew Williams, marketing director at Cadbury owner Mondelēz International, says, ‘With our new packaging, we hope to bring out the personality of the Cadbury Dairy Milk brand in a generous, optimistic and spontaneous design, while celebrating the links with our past.’
So what’s changed…
This is a question I was asked at our recent Attention 2017 event and I'm not happy with the short answer I gave, so here's the long answer!
Read Part 2 of David Berendt's talk on Voice Search and the implications is has for your business at our Attention! 2017 event.
Read Part 1 of David Berendt's talk on Voice Search and the implications is has for your business at our Attention! 2017 event.