We are dreadfully sorry, but you appear to be using a rather out of date browser…

There's nothing wrong with that but our site was built to take advantage of the latest HTML & CSS features.

If you want to look at updating to a newer browser you can visit this site to get an idea of the options you have: https://whatbrowser.org/

Cadbury's Rebrand

Profile image for Laura Cannings

A new look for Cadbury's is launching in the UK this month after Pearlfisher created their global rebrand.

The solution was to create a finish that encapsulated the idea of “Say what you see”. Gone are the old product shots that are now replaced with ‘joyful’ expressions of each flavour. Importantly though, the heritage of Cadbury's still remains. 

The new approach means each flavour can have its own identity so it can cross different tastes and cultures.

 

 

 Matthew Williams, marketing director at Cadbury owner Mondelēz International, says, ‘With our new packaging, we hope to bring out the personality of the Cadbury Dairy Milk brand in a generous, optimistic and spontaneous design, while celebrating the links with our past.’

So what’s changed…

 

Back to blog

Our Latest Blogs

A Dozen Common PPC Mistakes & How To Avoid Them

Even in our automation-obsessed day & age, we’re all still human and we all still make mistakes. Even the most seasoned PPC professional makes mistakes. I’m going to go through some of the most common mistakes made in PPC so they can be avoided.

Read More

Google Ads: How to Write Great Ads

If you don't already know, Google Ads is an online advertising platform provided by Google and if you want to be great at advertising there, you need to be great at writing ads, if you want to know how, this blog post is a great starting point.

Read More

Who Says Travel Websites Need to be Slow?

Learn here how we rebuilt websites to achieve over 90/100 for Google Page Speed for a top Travel Brand!

Read More

How can we help you?

  1. Blog
  2. Cadbury's Rebrand
I want to

The Attention Model

The Attention Model

Discover Attention: what is it and why you need it to succeed in the digital realm. Turn brand strangers into loyal brand followers and get your brand the focus it requires within a world of marketing noise.

Get Attention For Your Brand