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Mark is the owner of The Present Finder and an e-commerce fanatic who is always moving forward to improve - whether that means increasing conversion rate, the number of parcels they pack or receiving amazing customer feedback.
Working in a business so heavily involved with Christmas and everything this entails has given Mark an edge of experience when it comes to preparing for Christmas.
Below is Mark's talk from our event, Attention: The Christmas Countdown. He goes into detail on the challenges that The Present Finder faces around such a hectic time of the year, and the ways in which they overcome these to provide consumers with the best experience possible.
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Here are 3 key ways of using fright strategies to speed up consumer decision making in the travel industry...they are all synonymous with the psychological state of cognitive dissonance.
One of the biggest challenges in the travel industry is dealing with the inevitable booking peaks and troughs throughout the year. How do you fill your shoulder months in the most effective way whilst ensuring your high season still continues to thrive?